Marketing Strategic Initiatives Lead

Aceable

Marketing Strategic Initiatives Lead driving high-impact projects at Aceable. Collaborating with cross-functional teams to enhance marketing execution and organizational efficiency.

Posted 5/20/2026full-timeCalifornia, Colorado, Illinois, Massachusetts, Mississippi, New Jersey, New York, North Carolina, Pennsylvania, Texas, Utah, Washington • 🇺🇸 United StatesSenior💰 $130,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as a senior strategic partner to the VP, Marketing, advancing high-priority initiatives and increasing execution velocity across the organization
Apply AI tools and workflow automation to increase leverage, reduce manual work, and accelerate execution across the org
Own high-impact marketing initiatives end-to-end — scoping ambiguous problems, defining success metrics, and driving execution through measurable business outcomes
Identify root causes behind performance gaps across funnel, verticals, and channels, and design solutions that accelerate revenue growth
Act as connective tissue across Marketing, Product, Sales, and Engineering to ensure initiatives are integrated, aligned, and moving with urgency
Remove cross-functional bottlenecks and increase clarity around ownership and accountability
Translate complex data, research, and market signals into clear recommendations that drive executive decisions
Develop deep fluency in our business model, performance metrics, and marketing systems to inform prioritization and tradeoffs and serve as an institutional knowledge anchor
Strengthen performance visibility and operational rigor across marketing
Communicate clearly and confidently with executive stakeholders, translating marketing activity into business impact

Requirements

What you’ll need

8+ years of marketing experience, with fluency across multiple disciplines (digital, content, web, lifecycle, performance, analytics, operations)
Strong strategic execution instincts and the ability to bring structure to ambiguity, define clear next steps, and drive initiatives forward without waiting for direction
Proven B2C marketing experience with a strong understanding of consumer behavior, customer acquisition, and lifecycle marketing strategies
Deep fluency in marketing and business analytics platforms, with experience using data to diagnose performance gaps and inform strategic decisions
Demonstrated ability to connect marketing initiatives to pipeline, conversion, and revenue outcomes
Experience applying AI tools and workflow automations to improve marketing execution and efficiency (not just as an end user, but someone who builds and deploys solutions)
Proven ability to operate across multiple priorities and workstreams, balancing strategic thinking with hands-on execution
Strong written and verbal communication skills, with experience presenting recommendations and performance insights to cross-functional and executive stakeholders
Experience managing external vendors or strategic partners with accountability for performance and ROI
Resourceful, scrappy, and solutions-oriented — you bring creativity and determination to getting things done, especially when the path forward isn’t obvious

Benefits

Comp & perks

Competitive total rewards (base salary + bonus/stock options, if applicable)
401k match
Robust medical, dental, and vision benefits
Generous paid time off programs + 19 paid holidays per year
Flexible work schedule
Wellness programs
Our own space on the top floor of a downtown Austin building with free parking
Weekly lunch, a fully stocked fridge, and plentiful snacks
Company events and activities (holiday events, happy hours, volunteering)
#PursueGrowth Reimbursement ($600 per year for full-time employees)
Free Roadside Assistance subscription
Passionate teammates excited to help you succeed and learn

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

AI toolsworkflow automationmarketing analyticsB2C marketingcustomer acquisitionlifecycle marketingperformance metricsdata analysisstrategic executionperformance visibility

Soft Skills

strategic thinkingcommunicationproblem-solvingcross-functional collaborationcreativitydeterminationresourcefulnessaccountabilityadaptabilityleadership