Marketing Associate Director – R&A Segment Partner
Wolters Kluwer
Product Marketing Lead
accessiBe
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $165,000 - $185,000 per year
Job Level
Senior
About the role
- Own the product positioning, messaging, value proposition, and differentiated narratives for accessFlow, ensuring it resonates with technical buyers (developers) and other key stakeholders
- Serve as the expert and thought leader on accessiBe’s buyers, influencers, and competitors – leading market intelligence, segmentation, and cross-functional feedback loops to inform product direction, messaging, positioning, and accessiBe’s overall GTM strategy
- Partner with both the product and R&D teams to influence the roadmap based on market needs, competitive dynamics, and customer feedback
- Craft and execute effective go-to-market strategies for feature launches, campaigns, and product updates
- Working with the sales and enablement teams, collaborate to develop enablement materials such as pitch decks, battlecards, ROI calculators, product one-pagers, and objection-handling guides
- Collaborate with the marketing, sales, and customer success teams to support demand generation efforts (both new business and expansion), ABM motions, and mutli-channel marketing programs targeted at mid-market and enterprise customers
- Conduct market, competitor, and buyer persona research to inform messaging, positioning, and content strategy
- Represent the voice of the customer internally by gathering insights through interviews, win/loss analysis, and feedback from the field
- Track and report on key performance metrics tied to product adoption, ARR contribution, and overall GTM effectiveness for accessFlow
Requirements
- 5-7+ years of experience in product marketing or related roles in B2B SaaS, ideally targeting developers or technical audiences in areas like accessibility, DevOps, or security, within mid-market and enterprise companies
- Exceptional cross-functional collaboration skills, developing and executing GTM motions in partnership with product, R&D, sales, marketing, and customer success teams
- Strong understanding of B2B buying committees and how to tailor messaging across stakeholders (both technical and non-technical) as well as synthesizing technical product inputs into clear, concise, buyer-friendly messaging
- Excellent written and verbal communication skills, with the ability to simplify complex concepts into value-driven business terms for less technical audiences
- Confident speaker and ability to deliver engaging demos, and comfortable in front of senior groups both in person and in virtual environments
