accessiBe

Shopper Marketing Manager

accessiBe

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $90,000 - $100,000 per year

Job Level

Mid-LevelSenior

About the role

  • As a Shopper Marketing Manager, you will be responsible for implementing strategic marketing programs that drive consumer/guest engagement, increase brand visibility, and ultimately lead to increased sales. This role is focused on the Large Format and Small Format channels. You will work closely with cross-functional teams, including Sales, Marketing, and Product Development, to develop and execute marketing initiatives that align with overall brand and business goals as well as channel-specific objectives.
  • Drive execution of national and regional shopper marketing programs, including sell-in materials, in-store promotions, point-of-sale assets, and other retailer-specific marketing initiatives
  • Partner with eCommerce and Media teams to integrate retail media networks and digital components into shopper marketing initiatives
  • Develop and manage the annual marketing calendars for the Large Format channel, working hand-and-hand with our Sales teams and retail partners
  • Create custom programing and turnkey toolkits for implementation across various Large Format and Small Format customers
  • Analyze consumer and shopper research data to identify insights and opportunities for marketing programs
  • Oversee budget allocation and management for shopper marketing programs, ensuring efficient use of resources
  • Work closely with external partners, including retail customers, brand partners, and vendor agencies, to develop co-marketing programs and initiatives
  • Stay updated on industry trends, competitor activities, and emerging technologies to keep our marketing strategies ahead of the curve
  • Maintain and track performance metrics, ensuring marketing initiatives deliver measurable impact on sales and retailer engagement

Requirements

  • Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal teams and external partners
  • Proficiency in analyzing consumer and shopper research data to drive insights and recommendations
  • Ability to manage multiple projects and prioritize tasks in a fast-paced environment
  • Detailed, creative thinker and a passion for delivering innovative marketing solutions
  • Strong public speaking and presentation skills
  • 4+ years of experience in shopper/trade marketing, preferably in the food and beverage industry
  • Experience working with national retail customers in large format and/or small format
  • Proficiency using syndicated sales data platforms, specifically Spins, Nielsen, Circana, and/or Numerator
  • Experience working with external agencies and vendor partners
  • Experience in retail media networks and retailer-specific marketing programs preferred
  • Bachelor\'s degree in marketing, business, or a related field
  • Travel up to 15% for business related meetings
  • Some lifting and the movement of moderate loads require 50-pound lifting requirement
  • Willingness and the ability to work outside of standard business hours, including evenings and weekends, based on business demands.