Director, Segment Marketing
Fidelity Investments
Shopper Marketing Manager
accessiBe
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $100,000 per year
Job Level
Mid-LevelSenior
About the role
- As a Shopper Marketing Manager, you will be responsible for implementing strategic marketing programs that drive consumer/guest engagement, increase brand visibility, and ultimately lead to increased sales. This role is focused on the Large Format and Small Format channels. You will work closely with cross-functional teams, including Sales, Marketing, and Product Development, to develop and execute marketing initiatives that align with overall brand and business goals as well as channel-specific objectives.
- Drive execution of national and regional shopper marketing programs, including sell-in materials, in-store promotions, point-of-sale assets, and other retailer-specific marketing initiatives
- Partner with eCommerce and Media teams to integrate retail media networks and digital components into shopper marketing initiatives
- Develop and manage the annual marketing calendars for the Large Format channel, working hand-and-hand with our Sales teams and retail partners
- Create custom programing and turnkey toolkits for implementation across various Large Format and Small Format customers
- Analyze consumer and shopper research data to identify insights and opportunities for marketing programs
- Oversee budget allocation and management for shopper marketing programs, ensuring efficient use of resources
- Work closely with external partners, including retail customers, brand partners, and vendor agencies, to develop co-marketing programs and initiatives
- Stay updated on industry trends, competitor activities, and emerging technologies to keep our marketing strategies ahead of the curve
- Maintain and track performance metrics, ensuring marketing initiatives deliver measurable impact on sales and retailer engagement
Requirements
- Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal teams and external partners
- Proficiency in analyzing consumer and shopper research data to drive insights and recommendations
- Ability to manage multiple projects and prioritize tasks in a fast-paced environment
- Detailed, creative thinker and a passion for delivering innovative marketing solutions
- Strong public speaking and presentation skills
- 4+ years of experience in shopper/trade marketing, preferably in the food and beverage industry
- Experience working with national retail customers in large format and/or small format
- Proficiency using syndicated sales data platforms, specifically Spins, Nielsen, Circana, and/or Numerator
- Experience working with external agencies and vendor partners
- Experience in retail media networks and retailer-specific marketing programs preferred
- Bachelor\'s degree in marketing, business, or a related field
- Travel up to 15% for business related meetings
- Some lifting and the movement of moderate loads require 50-pound lifting requirement
- Willingness and the ability to work outside of standard business hours, including evenings and weekends, based on business demands.
