Scale and manage poppi’s collegiate ambassador program, sourcing and activating standout student leaders across fraternities, sports teams, and campus organizations.
Own recruitment, onboarding, and performance tracking for ambassadors, ensuring they deliver against brand goals and campus KPIs.
Partner with the collegiate team to bring on campus activations and male driven events to life - tailgates, Greek events, athletics, and more.
Collaborate cross-functionally to ensure ambassador output aligns with broader brand campaigns and storytelling moments.
Source, negotiate, and manage NIL (Name, Image, Likeness) partnerships with college athletes and creators who align with poppi’s bold, disruptive voice.
Ensure NIL partners authentically represent the brand and are seamlessly integrated into content, activations, and ambassador efforts.
Track and analyze NIL performance and engagement, optimizing partnerships for brand awareness and cultural impact.
Develop and nurture strong relationships with sports programs, fraternities, and student organizations to drive brand loyalty and visibility.
Act as a direct liaison to key campus influencers and micro-creators, building a flywheel of advocacy around poppi.
Provide real time insights into male college trends, behaviors, and content opportunities that can inform broader brand strategy.
Support surprise and delight campus moments to organically boost affinity among college audiences.
Serve as a front-facing content creator across platforms like TikTok and IG, authentically embodying poppi’s energy and humor.
Ideate and co-create campus-focused content that resonates with male audiences - from viral sports trends to fraternity humor and daily college life.
Contribute to broader social campaigns with a college lens, ensuring the student voice is represented in creative direction and tone.
Support the planning and execution of on-campus events, brand pop-ups, and experiential moments tied to sports, Greek life, and key cultural moments.
Attend and document events, creating behind-the-scenes and real time content that extends the moment across platforms.
Coordinate with the brand and field marketing teams to ensure poppi has a powerful, on-brand presence at major campus events.
Requirements
Bachelor's degree in communications, marketing or a related field.
2+ years of experience in social media marketing or brand marketing.
Proficiency with the Microsoft Office Suite, social media platforms, and emerging channels.
Ability to build authentic relationships with athletes, fraternity leaders, and campus influencers.
Naturally organized and proactive - able to juggle multiple projects and timelines with ease.
Passionate about building an authentic and lasting presence for poppi in both college communities and online.
Tapped into college-driven trends, memes, and campus culture, with a strong POV on what’s relevant.
Energized by real-world engagement - you love being on the ground, in the action, and part of the culture.
Comfortable working in a fast paced, highly collaborative environment with shifting priorities.
Positive, team-first mindset with a "figure it out and get it done" attitude.
Excited to be a champion of poppi’s brand values, bringing energy, optimism, and fun to everything you do.
Benefits
Paid Time Off (3 weeks)
10 Paid Company Holidays
Medical, Dental, and Vision Benefits
Flexible Spending Account Plan
401(k) Program
Paid Parental Leave
Life Insurance
Technology Allowance
Employee Assistance Program
Quarterly poppi Product Benefit
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media marketingbrand marketingperformance trackingcontent creationevent planningdata analysisrelationship buildingNIL partnershipscampus activationstrend analysis