Paid Media Strategist

Accelerated Digital Media

Paid Media Strategist developing PPC and paid social campaigns for OuterBox, a digital marketing agency. Optimizing advertising performance to generate qualified client leads and sales.

Posted 8/5/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $65,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing advanced paid media strategies across platforms like Google Ads and Microsoft Ads, with a strong focus on performance measurement and optimization. Proficient in client relationship management and delivering actionable insights through data analysis and reporting.

Highest-signal resume keywords

Google Ads ExpertiseBing Ads ExperienceGoogle Analytics ProficiencyPaid Social Campaign ManagementClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Strategy DevelopmentKeyword ResearchA/B TestingBudget ManagementData AnalysisPerformance ReportingCompetitor AnalysisAudience TargetingSpreadsheet FunctionsDigital Marketing Trends

Soft Skills

Critical ThinkingProblem-SolvingStrong CommunicationOrganizational SkillsCustomer Service

Tools & Technologies

Google ShoppingLooker StudioKeyword PlannerChatGPTMicrosoft Ads

Industry Keywords

Digital Marketing AgencyClient-Facing ExperienceLead GenerationROI MaximizationMarket Opportunities

About the role

Key responsibilities & impact

Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms
Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs
Measure and report campaign performance, including lead trends/revenue, budget allocation, search-term quality, and other metrics
Create action-oriented monthly reports with performance insights and strategic recommendations
Collaborate with the immediate team and cross-departmentally on client marketing strategies
Translate clients' business priorities into strategies that deliver qualified leads and/or sales
Conduct competitor and audience analysis to inform campaign strategies and identify market opportunities and industry trends
Perform keyword research and analyze creative assets, providing optimization recommendations
Lead client calls, present complex data accessibly, and facilitate strategy discussions
Stay informed about digital marketing trends, algorithm shifts, industry updates, platform changes, and beta features
Implement personalized strategies across paid media platforms to maximize efficiency and ROI
Develop and execute A/B testing strategies using advanced bidding and audience targeting
Manage and optimize paid media budgets across channels and keywords using a test-and-learn approach
Oversee end-to-end implementation of paid media campaigns across multiple platforms
Participate in team meetings, share insights, and contribute to the agency knowledge base
Meet client, team, and company targets and complete other assigned duties

Requirements

What you’ll need

Minimum 2 years of paid search experience in Google Ads and Bing Ads
Experience at a digital marketing agency with client-facing experience
Experience in Google Shopping and Paid Social, including LinkedIn and Meta Ads
Experience with Google Analytics and Looker Studio
Critical thinking, problem-solving, and troubleshooting skills
Strong verbal and written communication skills for customer and teammate interactions
Organizational skills to manage and prioritize multiple projects with urgency
Customer service experience managing client relationships or influencing customer experience
Expertise in spreadsheet functions and formulas for analyzing, identifying trends in, and summarizing data
Consultative, analytical background through agency or client freelance contracts
Ability to use tools such as Keyword Planner, ChatGPT, or related tools to develop and evaluate optimization strategies
Must be located in the USA
Must be authorized to work in the USA; employment visa sponsorship is unavailable

Benefits

Comp & perks

Health Insurance
401(k) & Retirement Savings
Generous Paid Time Off
Flexible Scheduling
Remote-First Culture
Professional Development
Employee Referral Program
Additional perks designed to help employees stay healthy, productive, and fulfilled at work and home