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Associate Director, Paid Media
Accelerated Digital MediaAssociate Director Paid Media at OuterBox providing leadership in SEM and digital marketing strategies. Managing a team, collaborating with clients, and optimizing paid media initiatives.
About the role
Key responsibilities & impact- Provide strategic leadership and oversight of all search engine marketing (SEM, paid social, and programmatic) initiatives
- Collaborate with innovative & transformative clients, senior management, and cross-functional teams to develop and execute paid media strategies
- Manage a team of Media Strategists, optimize campaigns, and stay ahead of industry trends
- Develop and communicate the overall paid media strategy, including goals and objectives internally and externally
- Collaborate with clients or senior management to align paid media efforts with broader marketing and business objectives
- Stay updated on industry trends, algorithm changes, and emerging technologies
- Lead and mentor a team of Media Strategists & Sr Strategists, including setting clear performance objectives and providing guidance
- Oversee campaign planning, execution, and optimization efforts
- Ensure team members are well-equipped to deliver exceptional results
- Monitor and analyze campaign performance using analytics tools and performance dashboards
Requirements
What you’ll need- Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
- 8+ years of agency or client-side experience in digital strategy
- A deep understanding of Google Ads, Microsoft Ads, LinkedIn, Meta & Programmatic
- Experiencing managing or leading a team of direct reports
- Certification in relevant advertising platforms (e.g., Google Ads, Facebook Blueprint) is a plus
- Strong analytical skills and proficiency in data analysis tools
- Excellent communication and presentation skills
- Creative thinking and ability to develop compelling ad content
- Proficiency in digital advertising and social media management platforms
- Familiarity with SEO (Search Engine Optimization) is a plus.
Benefits
Comp & perks- High-character, fun, and cohesive work culture
- Competitive base salary
- PTO that is genuinely encouraged
- Affordable, low-deductible health insurance plans
- Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
- 401k with company match
- Remote work flexibility
- Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
- Professional/individual development stipend
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
search engine marketingpaid media strategycampaign optimizationdata analysisGoogle AdsMicrosoft AdsLinkedInMetaprogrammatic advertisingSEO
Soft Skills
strategic leadershipteam managementcommunicationpresentation skillscreative thinkingcollaborationmentoringanalytical skillsguidanceperformance management
Certifications
Google Ads certificationFacebook Blueprint certification