Senior Paid Search Strategist
Accelerated Digital Media
full-time
Posted on:
Location Type: Office
Location: United States
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Salary
💰 $80,000 - $95,000 per year
Job Level
About the role
- Develop and execute SEM strategies in line with client objectives
- Conduct keyword research and competitive analysis
- Create and manage campaign budgets and forecasts
- Develop a robust testing roadmap and ensure continuous evolution of client’s SEM programs
- Monitor and analyze campaign performance using various analytics tools
- Maintain regular communication with clients to understand their business goals
- Lead and mentor a team of SEM Account Managers
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
- Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management
- Certification in Google Ads and other relevant digital advertising platforms
- Marketing Agency experience required
- Strong analytical skills and proficiency in data analysis tools
- Excellent communication and presentation skills
- Leadership and team management experience
- Proficiency in SEO (Search Engine Optimization) is a plus
- Familiarity with web analytics tools like Google Analytics
Benefits
- Up to 90% company sponsorship for health, dental, and vision
- 401K with employer match program
- Generous PTO for all employees
- Performance-based bonuses
- Opportunities for continuous professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEM strategieskeyword researchcompetitive analysiscampaign managementdata analysisSEOperformance analysisbudget managementtesting roadmap developmentforecasting
Soft Skills
analytical skillscommunication skillspresentation skillsleadershipteam managementclient relationship managementmentoring
Certifications
Google Ads certification