Accelerated Digital Media

Paid Media Strategist

Accelerated Digital Media

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $60,000 - $75,000 per year

About the role

  • Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms
  • Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs
  • Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics
  • Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients
  • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals
  • Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends
  • Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization
  • Lead client calls with accessible presentations of complex data
  • Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts

Requirements

  • Minimum 2 years of paid search experience in Google Ads, Bing Ads
  • Experience at a digital marketing agency with client-facing experience
  • Experience in Google Shopping and Paid Social, a plus
  • Experience in Google Analytics and Looker Studio
  • Critical thinking, problem-solving, and troubleshooting skills
  • Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing
  • Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
  • Customer service experience where you managed client relationships or had an influence on customer experience
  • Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
  • Consultative, analytical background through agency or client freelance contracts.
  • Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness
Benefits
  • Affordable, low-deductible health insurance plans
  • Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
  • 401k with company match
  • PTO that is genuinely encouraged
  • Professional/individual development stipend
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsBing AdsGoogle ShoppingPaid SocialGoogle AnalyticsLooker Studiokeyword researchdata analysiscampaign performance measurementbudget allocation
Soft Skills
critical thinkingproblem-solvingstrong communicationorganizational skillscustomer serviceconsultative skillsanalytical skillscollaborationpresentation skillstime management