Performance Marketing

• Collaborate with clients and internal teams to understand campaign objectives and target audience
• Develop paid social media strategies aligned with client goals
• Create detailed campaign plans, including budget allocation and ad creative
• Set up and manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others
• Create and optimize ad content, including ad copy, images, and videos
• Monitor ad performance and make adjustments to optimize campaigns for key metrics (e.g., CTR, CPC, ROAS)
• Conduct audience research and segmentation to maximize ad relevance
• Utilize audience-targeting features and tools offered by social media platforms
• Implement retargeting and lookalike audience strategies
• Collaborate with creative teams to develop compelling ad content
• Ensure ad content aligns with brand guidelines and resonates with the target audience
• Monitor and analyze campaign performance using social media analytics tools
• Generate regular reports to track KPIs and campaign effectiveness
• Provide insights and recommendations for ongoing optimization
• Stay informed about industry trends and updates on social media advertising platforms

Paid Social Strategist

Senior Paid Social Strategist

Senior Paid Search Strategist

Client Strategy Manager, Paid Media