Partner Program Lead

Acceldata

Partner Marketing Manager developing and executing partner marketing programs at Acceldata. Collaborating with strategic alliances to enhance engagement and revenue through targeted marketing initiatives.

Posted 7/12/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $150,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Partner Marketing and Account-Based Marketing (ABM), with a strong focus on executing integrated marketing campaigns and measuring their effectiveness. Proven ability to create compelling content and manage cross-functional collaboration with sales and executive teams.

Highest-signal resume keywords

B2B Partner MarketingAccount-Based Marketing (ABM)Event Sponsorship ManagementContent CreationSalesforce Marketing Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Partner Marketing Campaign DesignDemand Generation Campaign ExecutionMarketing Attribution ModelsJoint Marketing Program ExecutionPipeline Optimization

Soft Skills

Project ManagementStakeholder ManagementWritten CommunicationVerbal CommunicationPresentation Skills

Industry Keywords

Strategic Alliance PartnersField Marketing InitiativesCustomer EngagementCo-Branded AssetsThought Leadership Content

Tech Stack

Tools & technologies

AWSCloud

About the role

Key responsibilities & impact

Design, execute, and optimize integrated partner marketing campaigns with strategic alliance partners.
Build and execute account-based marketing (ABM) programs in collaboration with alliance and field sales teams.
Develop repeatable partner marketing motions that drive awareness, engagement and qualified pipeline.
Align partner campaigns with Acceldata's go-to-market priorities and target accounts.
Manage Acceldata's participation in strategic partner events and conferences.
Plan and execute event sponsorships, speaking opportunities, executive meetings, customer engagements, and partner networking activities.
Coordinate Acceldata's presence at events including: Knowledge, AWS re:Invent, VAST Data Forward, Reltio DataDriven.
Measure event effectiveness and optimize investment based on pipeline and revenue outcomes.
Create compelling co-branded assets including: Solution briefs, Joint value propositions, Customer success stories, Executive presentations, Partner sales enablement materials, Thought leadership content.
Analyze campaign effectiveness and provide actionable recommendations for optimization.

Requirements

What you’ll need

7+ years of experience in B2B Partner Marketing, Alliance Marketing, Channel Marketing, or Ecosystem Marketing.
Proven success executing joint marketing programs with technology partners, system integrators, or cloud providers.
Experience managing event sponsorships, conferences, executive programs, and field marketing initiatives.
Demonstrated ability to execute ABM and demand generation campaigns with strategic alliance partners.
Strong content creation and storytelling capabilities, including executive-ready and customer-facing materials.
Experience measuring marketing performance through Salesforce and marketing attribution models.
Excellent project management and stakeholder management skills.
Ability to work cross-functionally with sales, alliances, marketing, and executive leadership teams.
Strong written, verbal, and presentation skills.

Benefits

Comp & perks

Flexible PTO Plan
Up to 100% employer-paid benefits for health, dental, and vision coverage for specific plans
Discounts and offerings for major vendors through our PEO
Apple Air Mac Equipment
Becoming part of the team that coined the term “Data Observability”!