Acadia Center

Communications

• Establish specific communications goals for Acadia Center and develop comprehensive plans and strategies to reach them and measure progress.
• Create a comprehensive communications work plan to meet the communications goals of the organization, incorporating appropriate tactics to disseminate news, have a strong social media presence, promote webinars, speaking engagements for our diverse staff, and do extensive media cultivation.
• Train staff in branding and messaging, equipping them to be effective spokespersons for the organization.
• Build Acadia Center’s profile with the media, cultivating relationships and facilitating media coverage that amplifies our message and initiatives.
• Oversee the development of public-facing materials, such as monthly/quarterly newsletters, donor communications, determining priorities to promote and gather all information.
• Translate policy and advocacy work into persuasive ﻿messages; draft press releases, talking points, and op-eds to support advocacy; support coalition messaging.
• Manage websites and social media; produce digital content; track analytics to improve engagement.
• Collaborate with the Development and Programs team to create compelling fundraising communications materials and ensure high-quality donor stewardship.
• Participate as a member of the executive committee, helping to drive the strategic vision of the organization.
• Lead, coach, and support two communications team members to achieve excellence in their work.
• Liaison with industry communications, partner and grass organizations
• ReportingThe Director, Communications reports directly to the President and CEO, providing regular updates on operational performance, initiatives, and challenges. The President and CEO will evaluate the performance of this position annually during a dedicated performance evaluation session. This structured reporting ensures clear communication and alignment with the organization's strategic goals and priorities. This position will be responsible for the management of two staff and will serve as primary contact for other external communications contractors. The Director, Communications will be an integral member of key teams, including Executive Committee and Communications, PR and Marketing. Participation in these teams ensures alignment with organizational goals, facilitates cross-departmental collaboration, and supports strategic planning and execution.