Email Marketing Manager

Acacium Group

Email Marketing Manager creating targeted GP campaigns for Xyla, a healthcare solutions provider. Managing databases, generating leads, and improving patient-service engagement through data-driven marketing.

Posted 8/7/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing and campaign management within regulated environments, with a strong focus on data accuracy, audience segmentation, and compliance with UK GDPR and PECR. Capable of producing engaging content and insightful reports to drive healthcare engagement and improve patient outcomes.

Highest-signal resume keywords

Email MarketingCampaign ManagementCRM ManagementData ComplianceCopywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCampaign ManagementAudience SegmentationData AnalysisReporting

Soft Skills

Proactive ApproachOrganizational SkillsStakeholder Engagement

Tools & Technologies

Email Marketing PlatformsCRM Systems

Industry Keywords

HealthcareRegulated EnvironmentUK GDPRPECR

About the role

Key responsibilities & impact

Plan, create and deliver engaging email marketing campaigns to GP practices nationwide, aligned to a structured content calendar
Build, maintain and continually improve GP practice databases, ensuring data accuracy, quality and compliance
Segment audiences and tailor communications to maximise engagement across different stakeholder groups
Identify and qualify warm leads through engagement metrics
Pass qualified opportunities to GP Engagement teams and support conversion activity
Monitor campaign performance and produce insightful reports
Use data-driven recommendations to continuously improve campaign results
Support access to healthcare services and better patient outcomes through innovative health solutions

Requirements

What you’ll need

Proven experience in email marketing, campaign management or digital communications
Experience ideally within a regulated, healthcare or professional services environment
Strong copywriting and content creation skills
Ability to engage senior professional audiences
Experience using email marketing platforms
Experience managing CRM or marketing databases, including audience segmentation and reporting
Good understanding of UK GDPR and PECR requirements for marketing communications and data management
Proactive and organised approach
Ability to balance creativity, analysis and stakeholder engagement

Benefits

Comp & perks

Employer pension contributions
Life assurance
Healthcare benefits
Optional private medical insurance
Critical illness cover
Dental insurance
Healthcare cash plan
Holiday buy and sell
Gym scheme
Car scheme
Bike scheme
Technology voucher scheme
Season ticket travel loans
24/7 wellbeing support for you and your immediate family
Employee Assistance Programme
Digital wellbeing app and wellbeing resources
Discounted neurodevelopmental assessments for you and your loved ones
Fully funded professional qualifications through apprenticeship programmes
Mentoring and coaching
Leadership development programmes
Online learning and development opportunities
Flexible working options and reasonable adjustments wherever possible