Performance Marketing Manager
Absorb Software
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Architect & Execute Paid Search Strategies: Design and implement sophisticated paid search strategies that align with our offerings and support overall marketing and revenue objectives.
- Campaign Management & Optimization: Drive daily management of search campaigns across Google Ads, Microsoft Advertising, and emerging platforms, leveraging advanced testing methodologies and analytics to maximize ROI and quality lead generation.
- Performance Analysis & Optimization: Translate complex data into actionable insights using advanced analytics tools to continually refine keywords, ad copy, bidding strategies, and landing page performance.
- Cross-Functional Leadership: Partner with content, creative, and product teams to ensure cohesive messaging and seamless customer journeys from search to conversion, amplifying brand impact.
- Budget Stewardship: Strategically allocate and optimize search marketing investments across channels, identifying opportunities to scale high-performing campaigns while maintaining efficiency.
- Executive Reporting & Strategy: Deliver concise, insight-driven performance reports to leadership, highlighting growth opportunities and providing data-backed recommendations for strategic decisions.
- Innovation & Competitive Edge: Stay at the forefront of search marketing trends, emerging technologies, and competitive strategies to continuously evolve our approach in the dynamic LMS landscape.
Requirements
- Proven Search Marketing Expertise: 10+ years of hands-on experience managing sophisticated paid search campaigns, with demonstrated success in B2B SaaS or technology sectors.
- Data-Driven Decision Making: Exceptional analytical skills and fluency with Google Analytics, Google Ads, Microsoft Advertising, and performance tracking tools to inform strategic decisions.
- Strategic Vision & Tactical Excellence: Ability to develop comprehensive search strategies while executing precise tactical initiatives that deliver measurable business impact.
- Technical Proficiency: Advanced knowledge of automation, A/B testing methodologies, and sophisticated bidding strategies. Experience with marketing automation platforms and CRM integration is highly valued.
- Collaborative Leadership: Outstanding communication and influence skills to effectively partner across departments, translating complex search insights into compelling business strategies.
- Adaptive Problem Solving: Proactive mindset with demonstrated ability to identify challenges, develop innovative solutions, and thrive in a fast-paced environment.
- Growth Mindset: Passionate about continuous improvement, with a relentless focus on optimizing performance metrics and staying ahead of industry developments.
Benefits
- Fully remote-first work with flexible work arrangements
- Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
- New Hire Equipment Allowance and monthly Flex Allowance to support your success
- Endless opportunity for career growth and internal mobility
- Employee driven DE&I programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid search strategiescampaign managementperformance analysisA/B testing methodologiesbidding strategiesdata analysismarketing automationCRM integrationGoogle AdsMicrosoft Advertising
Soft Skills
cross-functional leadershipcommunication skillsproblem solvingcollaborationstrategic visiontactical excellencedata-driven decision makingadaptive mindsetgrowth mindsetinfluence skills