Absa Group

Senior Specialist – Marketing Data Analytics

Absa Group

full-time

Posted on:

Location Type: Hybrid

Location: Johannesburg • South Africa

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Job Level

Senior

About the role

  • Drives the analytics capability within the Research and Insights team, enabling data-driven decision-making to support strategic marketing execution.
  • Accountable for translating complex datasets into actionable insights, aligning analytical outputs with business objectives.
  • Applies advanced modelling techniques and machine learning to identify key trends, relationships, and opportunities across diverse data sources.
  • Contributes to the implementation of strategic marketing initiatives and delivers operational recommendations that improve marketing effectiveness and return on investment (ROI).

Requirements

  • Bachelor’s Degree, Advanced Diploma, or B Tech [NQF 7] Field of Study (Preferred): Data Science, Business / Marketing Analytics
  • 5 - 12 years experience in Data science or Business/Marketing Analytics, including a track record of 3 years in a people management position.
  • Exposure to process design, optimisation, quality management, customer centricity, technology and data-driven decision-making is preferred.
  • Proven track record in managing marketing ROI programmes and delivering strategic insights.
  • Experience in cross-functional collaboration and stakeholder consulting at senior levels.
  • Exposure to digital marketing ecosystems and omnichannel campaign evaluation.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysismachine learningadvanced modelling techniquesdata-driven decision-makingmarketing analyticsprocess designoptimisationquality managementcustomer centricitystrategic insights
Soft Skills
people managementcross-functional collaborationstakeholder consultingcommunicationstrategic thinking
Certifications
Bachelor’s DegreeAdvanced DiplomaB Tech [NQF 7]