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Senior Specialist – Marketing Data Analytics
Absa GroupSenior Specialist in Marketing Data Analytics at Absa enhancing strategic marketing through data insights. Responsible for translating complex datasets into actionable business strategies.
About the role
Key responsibilities & impact- Drives the analytics capability within the Research and Insights team, enabling data-driven decision-making to support strategic marketing execution.
- Accountable for translating complex datasets into actionable insights, aligning analytical outputs with business objectives.
- Applies advanced modelling techniques and machine learning to identify key trends, relationships, and opportunities across diverse data sources.
- Contributes to the implementation of strategic marketing initiatives and delivers operational recommendations that improve marketing effectiveness and return on investment (ROI).
Requirements
What you’ll need- Bachelor’s Degree, Advanced Diploma, or B Tech [NQF 7] Field of Study (Preferred): Data Science, Business / Marketing Analytics
- 5 - 12 years experience in Data science or Business/Marketing Analytics, including a track record of 3 years in a people management position.
- Exposure to process design, optimisation, quality management, customer centricity, technology and data-driven decision-making is preferred.
- Proven track record in managing marketing ROI programmes and delivering strategic insights.
- Experience in cross-functional collaboration and stakeholder consulting at senior levels.
- Exposure to digital marketing ecosystems and omnichannel campaign evaluation.
Benefits
Comp & perks- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysismachine learningadvanced modelling techniquesdata-driven decision-makingmarketing analyticsprocess designoptimisationquality managementcustomer centricitystrategic insights
Soft Skills
people managementcross-functional collaborationstakeholder consultingcommunicationstrategic thinking
Certifications
Bachelor’s DegreeAdvanced DiplomaB Tech [NQF 7]