Senior Social Media Marketer

Abridge

Senior Social Media Marketer responsible for Abridge's social strategy and brand voice. Leading engagement on platforms like X and LinkedIn for the AI healthcare community.

Posted 5/29/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $155,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact

Own Abridge's social strategy across X and LinkedIn, with Instagram as a secondary platform. You will set the editorial direction, the cadence, the content mix, and the standard for what ships.
Build two parallel social motions in service of one coherent brand: one tuned to the AI and technology community, the other to the healthcare community. The voices, formats, and rhythms will be different by design.
Run our employee-as-influencer program. You will identify the right internal voices among our clinicians, researchers, and leaders; coach them on platform-native writing; build the operating model that gets them posting consistently; and measure the lift their voices create over time.
Write at volume and at a high standard. Posts, threads, carousels, comments, and replies will all pass through you as either the first draft or the final eye.
Brief, capture, and create content across formats. You will storyboard short-form video, direct shoots at events and in the office, edit when speed matters, and brief the Creative team when polish matters. Knowing which mode to operate in is part of the job.
Build community, not just an audience. This means replying with intention, surfacing customer voices, amplifying the right conversations, and hosting real-time moments around launches and flagship events such as Conversation 2026.
Use AI as a force multiplier across the entire workflow, from research and ideation to drafting, repurposing, editing, and scheduling. You will set the bar for how the broader marketing organization uses AI for content.
Measure what matters. You will connect social activity to brand lift, audience growth, engagement quality, and pipeline influence, and bring rigor and transparency to what is and isn't working.
Partner across the marketing organization with Comms, Product Marketing, Customer Marketing, Events, and Growth. Social is the distribution layer for everything else we ship, and the role only works when those partnerships do.

Requirements

What you’ll need

Six to eight years of experience in social media or content marketing, with a track record of building brands from a small footprint into a meaningful community.
Demonstrated experience building social presence for a vertical industry audience and a technology or AI audience in parallel. Vertical-market brand building is a requirement; direct healthcare experience is a strong plus but not a prerequisite.
Hands-on fluency with X and LinkedIn, including the algorithmic and cultural differences between the two, and the ability to write natively for each. Instagram experience is welcome but not required.
A real track record of building employees into credible public voices. You have coached executives, founders, or subject-matter experts into consistent public posters, and you can speak specifically to the audience growth that resulted.
Outstanding writing across short and long form. You can write an opening line, a thread, and a piece of microcopy that earns the open, the read, and the share, and you edit your own work with discipline.
Strong content sense across formats, including writing, short-form video, carousels, and photography. You know what good content looks like before it is made.
An AI-native working style. You build with AI every day, hold considered opinions about where it strengthens the work and where it weakens it, and actively seek out new tools and workflows.
Experience inside a high-growth technology or AI company, with a clear understanding of how brands move and resonate in that orbit.
Scrappy execution instincts. You can ship a post in an hour and brief a shoot in a day when the moment calls for it, without sacrificing quality.
Excellent collaboration and communication skills. You brief well, give useful feedback, and treat creative partners as strategic peers rather than service providers.
A low-ego, high-standards posture. You are direct, generous with your collaborators, and focused on outcomes over credit.

Benefits

Comp & perks

14 paid holidays
Flexible PTO for salaried employees
Accrued time off for hourly employees
Medical, Dental, and Vision coverage for all full-time employees and their families.
Generous paid parental leave for all full-time employees.
Resources and financial support to help you build your family.
401(k) Matching: Contribution matching to help invest in your future.
Tax free funds for personal device usage.
Access to Flexible Spending Accounts (FSA) and Commuter Benefits.
Monthly contributions for fitness, professional development, coworking, and more.
Dedicated access to therapy and coaching to help you reach your goals.
Paid Sabbatical Leave after 5 years of employment.
Competitive compensation and equity grants for full time employees.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media marketingcontent marketingwritingshort-form video productionstoryboardingeditingemployee advocacycommunity buildingAI integrationbrand building

Soft Skills

collaborationcommunicationcoachingfeedbackexecution instinctscreativitystrategic thinkingadaptabilityattention to detaillow-ego posture