Senior Email, CRM Marketer

Abridge

Senior Email & CRM Marketing Manager at Abridge driving email strategies for healthcare. Overseeing full-funnel programs, collaborating across teams, and optimizing engagement with healthcare buyers.

Posted 4/29/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $156,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Build and execute full-funnel email and lifecycle programs across nurture, newsletter, ABM, and customer marketing motions, leveraging AI tools for segmentation, personalization, and content iteration to drive engagement and pipeline growth.
Own the email and CRM roadmap—define the segmentation logic, journey architecture, and cadence rules that make every touchpoint feel timely and earned.
Develop campaign briefs, timelines, and project plans, ensuring smooth, on-time delivery with clear ownership and accountability across nurture builds, newsletter cycles, and lifecycle launches.
Partner closely with the demand gen and sales to translate buyer personas and pipeline needs into templated and triggered sequences for priority accounts—equipping reps with personalization tokens, dynamic content, and follow-ups that compound over the cycle.
Collaborate with creative, product marketing, and customer marketing to develop messaging and assets that speak directly to enterprise audiences and to our existing customer base from executives to end-user clinicians.
Own deliverability, governance, and the data layer—maintain sender reputation, manage suppression and consent, monitor inbox placement, and partner with marketing ops on lead routing, scoring, attribution, and CRM data quality.
Manage performance metrics across opens, CTR, MQL conversion, pipeline influence, and revenue contribution, grounding decisions in real-world data and translating insights into clear, prioritized next steps.
Run a disciplined experimentation program across subject lines, send times, content, CTAs, and segmentation—bringing rigor and transparency to what's actually moving the needle.

Requirements

What you’ll need

4-8 years of experience in email, CRM, lifecycle, or growth marketing, ideally within B2B SaaS or enterprise technology.
Proven ability to plan, execute, and measure multi-touch lifecycle programs that drive pipeline and revenue impact—not just opens and clicks.
Strong project management and ownership skills — you can manage complex, multi-stage programs from kickoff to results, ensuring alignment, accountability, and flawless execution.
Deep familiarity with enterprise sales cycles, buying committees, and the messaging cadence needed to influence them over time.
Hands-on fluency with the modern email/CRM stack—Braze, HubSpot and/or Marketo paired with Salesforce. You can build a journey, debug a workflow, and have an opinion on lead scoring.
Strong copywriting instincts—you can draft a subject line that earns the open and a body that earns the next click, and you edit ruthlessly for brand voice.
Working knowledge of deliverability fundamentals (DMARC, BIMI, list hygiene, consent management) and a track record of protecting sender reputation through scale.
Analytical mindset with experience using tools like Salesforce, HubSpot, Marketo, or similar to measure program success and influence.
Experience using AI as a force-multiplier for lifecycle efforts—speeding research, segmentation, copy iteration, and personalization—while preserving brand voice and accuracy.

Benefits

Comp & perks

Generous Time Off: 14 paid holidays, flexible PTO for salaried employees, and accrued time off for hourly employees
Comprehensive Health Plans: Medical, Dental, and Vision coverage for all full-time employees and their families.
Generous HSA Contribution: If you choose a High Deductible Health Plan, Abridge makes monthly contributions to your HSA.
Paid Parental Leave: Generous paid parental leave for all full-time employees.
Family Forming Benefits: Resources and financial support to help you build your family.
401(k) Matching: Contribution matching to help invest in your future.
Personal Device Allowance: Tax free funds for personal device usage.
Pre-tax Benefits: Access to Flexible Spending Accounts (FSA) and Commuter Benefits.
Lifestyle Wallet: Monthly contributions for fitness, professional development, coworking, and more.
Mental Health Support: Dedicated access to therapy and coaching to help you reach your goals.
Sabbatical Leave: Paid Sabbatical Leave after 5 years of employment.
Compensation and Equity: Competitive compensation and equity grants for full time employees.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingCRM marketinglifecycle marketinggrowth marketingproject managementcopywritingdata analysissegmentationpersonalizationdeliverability fundamentals

Soft Skills

ownershipaccountabilitycollaborationcommunicationanalytical mindsetcreativityattention to detailstrategic thinkingproblem-solvingadaptability