Senior Demand Generation Marketer

Abridge

Senior Demand Generation Marketer executing multi-channel awareness and pipeline-driving campaigns at Abridge. Collaborating with sales and product teams for strategic marketing growth.

Posted 4/24/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesSenior💰 $140,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Build and execute full-funnel demand generation campaigns across email, paid media, webinars, and events, leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth.
Develop campaign briefs, timelines, and project plans, ensuring smooth, on-time delivery with clear ownership and accountability.
Partner closely with sales to understand their goals, buyer personas, and pipeline needs — then translate that into scalable campaign enablement and follow-up programs, utilizing AI-driven tools for sales enablement content.
Collaborate with content and product marketing to develop messaging and assets that speak directly to enterprise audiences and complex buying committees.
Manage campaign performance metrics and optimize programs based on insights, grounding decisions in real-world data to inform strategy and drive continuous improvement.
Own marketing-to-sales handoff processes and ensure campaign outputs are actionable and measurable, implementing automation for lead routing and progression tracking.

Requirements

What you’ll need

6-8 years of experience in demand generation, campaign marketing, or growth marketing, ideally within B2B SaaS or enterprise technology.
Proven ability to plan, execute, and measure multi-channel campaigns that drive pipeline and revenue impact.
Strong project management and ownership skills — you can manage complex, multi-channel programs from kickoff to results, ensuring alignment, accountability, and flawless execution.
Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them.
Experience partnering with sales and marketing operations to align campaign strategies with business goals.
Analytical mindset with experience using tools like Salesforce, HubSpot, Marketo, or similar to measure campaign success.
Experience using AI as a force-multiplier for demand generation efforts—speeding research, insights, and content iteration—while preserving brand voice and accuracy.
Excellent written and verbal communication skills — you can craft compelling messaging and articulate strategy clearly across teams.

Benefits

Comp & perks

Generous Time Off: 14 paid holidays, flexible PTO for salaried employees, and accrued time off for hourly employees
Comprehensive Health Plans: Medical, Dental, and Vision coverage for all full-time employees and their families.
Generous HSA Contribution: If you choose a High Deductible Health Plan, Abridge makes monthly contributions to your HSA.
Paid Parental Leave: Generous paid parental leave for all full-time employees.
Family Forming Benefits: Resources and financial support to help you build your family.
401(k) Matching: Contribution matching to help invest in your future.
Personal Device Allowance: Tax free funds for personal device usage.
Pre-tax Benefits: Access to Flexible Spending Accounts (FSA) and Commuter Benefits.
Lifestyle Wallet: Monthly contributions for fitness, professional development, coworking, and more.
Mental Health Support: Dedicated access to therapy and coaching to help you reach your goals.
Sabbatical Leave: Paid Sabbatical Leave after 5 years of employment.
Compensation and Equity: Competitive compensation and equity grants for full time employees.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationcampaign marketinggrowth marketingmulti-channel campaignsproject managementanalyticsAI toolssales enablementcontent developmentperformance metrics

Soft Skills

ownershipaccountabilitycommunicationcollaborationanalytical mindsetstrategic thinkingcreativityproblem-solvingadaptabilityattention to detail