Creative Principal

Abnormal Security

Creative Principal leading the global brand's visual identity at Abnormal AI. Collaborating across departments to deliver cohesive creative concepts and innovative solutions.

Posted 7/8/2026full-timeRemote • 🇺🇸 United StatesLead💰 $149,200 - $214,500 per yearWebsite

About the role

Key responsibilities & impact

Elevate the visual quality of Abnormal AI’s global brand across all touchpoints, including web, product, campaigns, social, and experiential.
Collaborate cross-functionally with marketing, content, and web partners to bring cohesive, compelling creative concepts to life.
Provide creative feedback that sharpens concepts and elevates execution across campaigns, launches, social, events, and motion.
Create scalable design systems and toolkits that bring clarity and consistency to a growing global brand.
Bring strong web fluency to the team, contributing to web-forward creative direction across digital surfaces and campaigns.
Integrate AI tools actively into your creative practice. Use them to accelerate ideation, scale production, and push the work further, faster.
Champion brand elevation and coherence, ensuring that every creative output tells the Abnormal story in a distinct, elevated way.
Push the boundaries of what a B2B AI brand can look and feel like. Keep pushing.

Requirements

What you’ll need

6-8 years of relevant experience in design, with a strong balance of in-house and agency work.
A portfolio of standout, strategic, and original brand work across digital, experiential, and integrated campaigns, with demonstrated web capability.
Proven experience evolving or establishing a visual identity system at scale.
Full-stack creative versatility: comfortable owning a wide variety of asset types and moving fluidly between campaign, digital, brand, and web work.
Web fluency: not necessarily a UI/UX specialist, but deeply comfortable with web-forward creative direction and able to demonstrate strong web work in your portfolio.
Actively uses AI tools as a genuine accelerant in your creative practice, spanning ideation, production, and workflow. You bring curiosity and a real point of view on what AI-native creative workflows can look like.
Strong command of typography, color, composition, motion, and visual storytelling.
Fluent in Adobe Creative Suite, Figma, and similar design tools.
Comfortable translating technical or abstract product concepts into compelling visual narratives.
Experience with production workflows for video or experiential design.
Clear communicator and cross-functional collaborator; equally comfortable presenting to executives or mentoring junior creatives.
A team-first mentality: you collaborate with generosity and humility, and thrive in a high-trust, ego-free creative culture.

Benefits

Comp & perks

Actual compensation will be determined based on several non-discriminatory factors including skills, experience, qualifications, and geographic location.
In addition to base salary, this role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Visual StorytellingDesign SystemsWeb FluencyCreative DirectionBrand DevelopmentAI Tools IntegrationAsset CreationCampaign DevelopmentMotion DesignTypography

Soft Skills

Clear CommunicationCross-Functional CollaborationMentoringTeam-First MentalityCuriosity