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Senior Product Marketing Manager
Abnormal SecuritySenior Product Marketing Manager at Abnormal AI creating messaging and positioning for cybersecurity products. Collaborating across teams to drive demand and support product launches.
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Create compelling, differentiated messaging and positioning.
- Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
- Work across marketing team to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey.
- Support incremental updates and feature launches throughout the year with end-to-end launch strategy.
- Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey.
- Conduct customer research to understand needs and requirements.
- Enable our sales teams and channel partners on the joint solution and the value proposition.
- Be a speaker externally.
Requirements
What you’ll need- 5 years of experience at a B2B SaaS cybersecurity company, with 3+ years in product marketing
- Written samples of external-facing content for cybersecurity buyers.
- Experience running product launches in a high velocity environment.
- Strong technical curiosity with past examples of explaining complex technical concepts to buyers.
- Excellent written and verbal communication skills.
- Strategic thinker who is able to get to work quickly and execute independently.
- Ability to effectively influence both internal and external stakeholders across all levels of the organization.
- Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
- A passion for Abnormal's mission and the success of our customers, partners, and community.
Benefits
Comp & perks- Actual compensation will be determined based on several non-discriminatory factors including skills, experience, qualifications, and geographic location.
- In addition to base salary, this role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product MarketingContent DevelopmentLaunch StrategyCustomer ResearchSales EnablementMessaging And PositioningDigital MarketingThought LeadershipTechnical CuriosityComplex Concept Explanation
Soft Skills
Strategic ThinkingCollaborationEmpathyListening SkillsInfluencing Skills