Senior Paid Media Manager

Abnormal Security

Senior Paid Media Manager developing and executing paid media strategies at Abnormal. Managing significant budgets and utilizing AI to optimize channels and efforts.

Posted 6/9/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Run day-to-day ownership of global paid search, paid social (LinkedIn, Meta, YouTube), programmatic display, and content syndication
Set channel strategy by segment, geography, and funnel stage — not just by channel defaults
Manage a significant paid media budget with full accountability for pipeline contribution, cost-per-opportunity, and ROI by pod
Partner with RevOps and Marketing Ops to close measurement gaps — you won't accept "last-touch" as the answer
Design and implement repeatable operating processes: campaign scaffolding, naming conventions, QA checklists, reporting cadences, and launch workflows
Build automation layers that reduce manual work — bidding logic, budget pacing alerts, performance anomaly flags, and audience refresh triggers
Reduce agency dependency by bringing capability in-house, and maintain a clear view of what the agency layer should and shouldn't own
Create and maintain a living playbook so your program can scale without you being the single point of failure
Use AI tools daily: for copy generation and testing, audience hypothesis development, performance analysis, competitive research, and reporting narratives
Build AI-assisted workflows that compress the time between insight and action — weekly optimizations shouldn't take half the week
Know the limits: where AI accelerates (iteration, synthesis, pattern recognition) and where human judgment is required (original creative positioning, brand voice, strategy)
Contribute to Abnormal's internal AI operating model — share what's working with the broader team, help other functions level up
Build and manage paid programs tied to specific pipeline targets by segment (MM, ENT, PubSec) and geography
Coordinate closely with field marketing, SDRs, and demand gen to align paid plays with account motion and pipeline gaps
Own the conversion story from ad impression to qualified pipeline — be fluent in attribution, funnel metrics, and what each number actually means
Run structured experiments: hypothesis → test → read → scale. Not one-off A/B tests that go nowhere

Requirements

What you’ll need

5–8+ years of B2B SaaS paid media experience, with direct ownership of paid search and paid social at a fast-growing company
Proven track record of generating qualified pipeline — not just leads — from paid channels
Demonstrated systems thinking: you've built something that runs without you having to touch it every day
Hands-on fluency with AI tools applied to marketing work (not theoretical — you actually use them)
Strong analytical foundation: you build your own reports, interpret your own data, and don't wait for someone else to tell you what's happening
Experience managing $1M+ paid media budgets with accountability for performance outcomes
Excellent communicator — can synthesize paid media performance for executives without hiding behind jargon.

Benefits

Comp & perks

Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.
Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid searchpaid socialprogrammatic displaycontent syndicationcampaign managementbudget managementattributiondata analysisreportingA/B testing

Soft Skills

communicationanalytical thinkingsystems thinkingcollaborationstrategic thinkingproblem-solvingcreativityadaptabilityleadershipproject management