Abnormal Security

Senior Paid Media Manager

Abnormal Security

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

Cyber Security

About the role

  • Own and scale paid media strategy across channels including search, social (LinkedIn, Meta, Reddit, YouTube), display, retargeting, ABM, and emerging platforms.
  • Manage budgets, pacing, forecasting, and channel mix to maximize pipeline and revenue impact.
  • Continuously refine the role of each channel across the funnel: awareness, demand capture, and pipeline acceleration.
  • Optimize campaigns for pipeline and revenue outcomes, not vanity metrics.
  • Partner with RevOps and Marketing Ops to ensure attribution, tracking, and reporting are accurate and actionable.
  • Analyze pipeline data to identify gaps, diagnose performance issues, and inform spend decisions.
  • Design and execute structured experiments across channels, formats, and targeting strategies.
  • Evaluate and scale emerging paid media opportunities.
  • Collaborate cross-functionally with brand, content, design, product marketing, and sales to ensure alignment on messaging and targeting.
  • Support GTM initiatives, product launches, events, and regional strategies.
  • Own performance reporting and translate data into insights and recommendations.
  • Contribute to evolving how paid media impact is measured across complex, multi-touch sales cycles.

Requirements

  • 5–8+ years managing paid media in B2B SaaS, ideally with cybersecurity or complex technical products.
  • Proven hands-on experience in paid search and paid social.
  • Experience optimizing toward meetings, pipeline, and revenue, not just leads or clicks.
  • Strong analytical skills and comfort with performance dashboards and raw data.
  • Familiarity with attribution models and their limitations.
  • Highly organized with experience managing multiple campaigns, regions, and priorities.
  • Ability to build and optimize repeatable processes for experimentation and reporting.
  • Track record of working effectively with cross-functional teams including content, product marketing, and sales.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
paid media strategypaid searchpaid socialcampaign optimizationattribution modelsdata analysisperformance reportingbudget managementpipeline analysisexperiment design
Soft Skills
analytical skillsorganizational skillscross-functional collaborationcommunication skillsprocess optimizationproblem-solvingstrategic thinkingadaptabilityattention to detailleadership