Own and execute integrated marketing campaigns tailored to the Mid-Market segment across channels and personas.
Drive full-funnel programs by collaborating with field, digital, and channel marketing teams.
Craft compelling, persona-based messaging that resonates with both technical and executive decision-makers.
Activate account-based marketing (ABM) strategies using intent signals and personalized content.
Partner closely with Mid-Market sales leaders to develop toolkits, playbooks, and deal acceleration strategies.
Manage pipeline targets and lead flow by working with marketing operations and SDR teams.
Track and report on campaign performance, ROI, and influence on practitioner-led opportunities.
Align with product marketing, SDRs, content, and ops to ensure consistent strategy and execution across all touchpoints.

Requirements

7+ years of B2B marketing experience, ideally in SaaS or cybersecurity.
Proven success running integrated campaigns for the Mid-Market segment.
Strong hands-on experience with ABM platforms (e.g., 6sense), MAPs (e.g., Marketo), and intent tools (e.g., Bombora).
Demonstrated ability to partner closely with sales and influence pipeline outcomes.
Strategic thinker with a data-driven mindset and full-funnel expertise.
Exceptional communication, collaboration, and project management skills.

Benefits

📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingintegrated marketing campaignsaccount-based marketingcampaign performance trackingpipeline managementdata-driven mindsetfull-funnel marketing

Soft Skills

communicationcollaborationproject managementstrategic thinking