Field and Channel Marketing Manager
Abnormal Security
full-time
Posted on:
Location Type: Remote
Location: France
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Tech Stack
About the role
- Own Regional Pipeline Goals: Drive net-new and expansion pipeline generation aligned to regional revenue targets through multi-channel marketing programs.
- Campaign Development, Execution & Localisation: Plan and execute integrated campaigns, including digital, events, email, ABM, webinars that are tailored to the needs of regional markets and buyer personas using the correct language and adjusting for regional nuance.
- Sales Alignment: Partner with regional sales leadership and SDRs to define campaign priorities, ensure strong lead handoff processes, and deliver enablement tools for effective pre and post event engagement.
- Data-Driven Performance Optimization: Track and analyze campaign performance and funnel metrics (MQLs, SALs, pipeline contribution, ROI); iterate based on insights and provide regular stakeholder reporting.
- Local Activation: Manage field events, sponsorships, executive programs, and third-party partnerships to increase engagement and influence in key accounts.
- Cross-Functional Collaboration: Work with corporate marketing, product marketing, digital, content, and partner teams to align messaging and amplify programs regionally.
- Channel partnership: Collaborate with partners to co-create and execute marketing programs that drive joint pipeline and engage end users across key touchpoints.
- Manage and create campaigns in Salesforce.com (SFDC) and ensure proper lead import, follow-up and tracking
- Measure success of programs via analytics and reporting, tracking pipeline goals across the region.
- Communicate program status & progress to the marketing director, sales leaders and other stakeholders.
- Build process & automation wherever possible to improve output and efficiency of the FCM team and its stakeholders.
- Monitor and update FCM team events calendar and internal team weekly meeting.
- Assist with updating FCM marketing projects in Asana as needed.
- Lead special efforts and projects as needed.
Requirements
- 5–8 years of experience in B2B demand generation or revenue marketing roles, preferably in high-growth SaaS or cybersecurity environments.
- Proven success generating pipeline aligned to sales goals at a regional or segment level.
- Deep understanding of full-funnel demand generation tactics, from awareness to conversion and how to measure their impact.
- Hands-on experience with tools such as Salesforce, Marketo (or similar MAP), and ABM platforms like 6sense, Demandbase, or Terminus.
- Data fluency with the ability to derive insights and communicate marketing performance effectively.
- Strong communication and relationship-building skills, particularly with sales stakeholders.
- Ability to thrive in a fast-paced, collaborative environment with shifting priorities, bringing a strong bias to action to achieve goals and manage multiple priorities.
- Strong knowledge of marketing operations and cross functionalities with FCM
- Experienced in building successful relationships with sales and channel partners.
Benefits
- Equal opportunity employer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B demand generationrevenue marketingpipeline generationcampaign developmentdata analysisfull-funnel demand generationmarketing performance measurementlead managementautomationevent management
Soft Skills
communicationrelationship-buildingcollaborationadaptabilitybias to actionorganizational skillsstakeholder managementleadershipproblem-solvingtime management