Performance Marketing Specialist Intern

Abhyaz

Intern role for performance marketing specialist at Abhyaz MTAB Technology Center. Focus on Meta advertising campaigns and analyze performance metrics.

Posted 7/15/2026internshipRemote • 🇮🇳 IndiaEntry LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, executing, and optimizing Meta advertising campaigns, with a strong focus on audience targeting, performance metrics analysis, and budget management. Proficient in utilizing Meta Ads Manager and conducting A/B testing to enhance campaign effectiveness and ROI.

Highest-signal resume keywords

Meta Ads ManagerPerformance MarketingA/B TestingCampaign OptimizationAudience Targeting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisBudget ManagementCTR AnalysisCPC AnalysisCPM AnalysisCPA AnalysisROAS AnalysisLead Quality OptimizationAudience SegmentationData Interpretation

Soft Skills

Verbal CommunicationWritten CommunicationAnalytical SkillsProblem-Solving Skills

Tools & Technologies

MS ExcelGoogle SheetsMeta Advertising Platform

Industry Keywords

Digital MarketingAdvertising TrendsCampaign ReportingAd CreativesPerformance Metrics

About the role

Key responsibilities & impact

Plan, create, and execute Meta (Facebook & Instagram) advertising campaigns
Set up and manage advertising campaigns using Meta Ads Manager
Perform audience research, segmentation, and targeting for different campaigns
Assist in budget planning, allocation, and campaign optimization
Conduct A/B testing on ad creatives, audiences, and campaign strategies
Monitor campaign performance and analyze key metrics such as CTR, CPC, CPM, CPA, ROAS, and conversions
Optimize campaigns to improve lead quality and maximize return on investment (ROI)
Coordinate with the content and design teams to develop high-performing ad creatives
Prepare campaign performance reports and present actionable insights
Stay updated with Meta Ads platform features, advertising trends, and best practices

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
1 to 3 years of experience in Performance Marketing, with hands-on experience in Meta (Facebook & Instagram) Ads
Strong verbal and written communication skills
Good analytical and problem-solving skills
Hands-on experience with Meta Ads Manager and campaign optimization
Knowledge of audience targeting, campaign objectives, budget management, and performance metrics (CTR, CPC, CPM, CPA, ROAS)
Experience in A/B testing and campaign performance analysis
Proficiency in MS Excel or Google Sheets for campaign reporting
Ability to interpret campaign data and provide actionable insights
Need adequate resources (Laptop/Desktop with a good Wi-Fi connection)

Benefits

Comp & perks

Learn On-Demand SaaS Tools: Gain hands-on experience with industry-standard tools like Moodle and Zoho One, enhancing your tech skills.
Out-of-the-Box Work: Engage in innovative projects that go beyond your primary job role, broadening your skill set.
Remote Opportunities: Enjoy the flexibility of working from anywhere, making it convenient to balance other commitments.
Diverse Project Experience: Work on internal projects as well as real client assignments, providing a well-rounded professional experience.
Online Portfolio Building: Develop a strong online portfolio showcasing your work, which can be invaluable for future job applications.
Flexible Timing: Benefit from flexible working hours, allowing you to manage your time effectively and maintain a healthy work-life balance.