AbeTech

Performance Marketing

• Design and execute strategy across paid search, paid social, outbound sequences, email, website, and partner campaigns
• Build and optimize campaigns in HubSpot and connected tools, including workflows, lead routing, and basic scoring
• Develop a revenue attribution model that connects marketing touch points to opportunities and closed revenue
• Create dashboards and reporting for leadership visibility into funnel performance, channel ROI, and pipeline health
• Collaborate with Sales and RevOps to improve lead hand-off, follow-up, and feedback loops
• Run structured experiments on messaging, offers, and channels; scale winning plays into repeatable programs
• Own forecast and target modeling for marketing-sourced and influenced pipeline aligned to revenue goals
• Champion data integrity across HubSpot, CRM, and other key systems

Marketing Campaign Manager

Content Marketing Manager

• create the content assets that help prospects quickly understand value and take the next step.
• partner closely with the Demand Generation and Revenue Attribution Lead.
• design on-brand one-pagers, battle-cards, pitch decks, and other sales enablement assets.
• collaborate on campaign concepts and bring them to life with various media formats.
• own the visual layer of the website in HubSpot and improve conversion.

Marketing Campaign Manager

Senior Digital Content Specialist