Director of Finance, Commercial – Go-To-Market

ABC Fitness

Director of Finance owning financial strategy and performance management at ABC Fitness. Partnering with Commercial and Go-To-Market teams for efficient growth and revenue generation.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesLead💰 $160,200 - $172,000 per yearWebsite

About the role

Key responsibilities & impact

Proactively shape GTM strategy, not just support it, by identifying where to invest, where to pull back, and how to maximize return on growth spend
Actively partner with Sales, Marketing, and Client Success leadership to drive optimal outcomes, using data to influence decisions on trade-offs, resource allocation, and performance expectations
Bring a strong, independent point of view on growth strategy, balancing ambition with financial discipline
Act as a trusted advisor to GTM leadership, influencing decisions across pricing, segmentation, channel strategy, and investment allocation
Translate company growth objectives into actionable financial strategies that drive efficient and predictable revenue outcomes
Provide data-driven insights to optimize CAC, LTV, and overall unit economics
Own end-to-end revenue forecasting, including pipeline analysis, conversion assumptions, retention dynamics, and expansion drivers
Build and continuously refine scalable revenue models that support short-term execution and long-range planning
Partner with Revenue Operations to ensure alignment between pipeline data, forecasts, and financial plans
Lead GTM business reviews, delivering clear insights on performance vs. plan, key drivers, and risks/opportunities
Establish KPIs and reporting frameworks that create transparency and accountability across Sales, Marketing, and Client Success
Provide actionable recommendations to improve productivity, efficiency, and growth quality
Champion the use of AI and advanced analytics to enhance forecasting accuracy, scenario planning, and decision-making
Build foundational processes, models, and operating rhythms from the ground up where needed, with a focus on speed, clarity, and impact
Drive standardization across forecasting, reporting, and planning workflows
Identify and eliminate manual inefficiencies through automation and system improvements
Build, develop, and lead a high-performing finance team aligned to GTM priorities
Foster a culture of accountability, curiosity, and continuous improvement
Elevate the role of Finance as a proactive, value-creating partner to the business

Requirements

What you’ll need

10–12+ years of progressive finance experience, with significant exposure to commercial finance, FP&A, and GTM support
Proven experience partnering with Sales, Marketing, and/or Customer Success organizations in a high-growth environment
Strong expertise in revenue modeling, forecasting, and SaaS or recurring revenue dynamics (preferred)
Demonstrated ability to operate effectively in a fast-paced, private equity-backed or similarly performance-driven environment
Track record of building scalable processes and driving operational excellence
Experience leading and developing high-performing teams
High proficiency with data, financial systems, and analytics tools; experience leveraging AI/automation is a strong plus

Benefits

Comp & perks

Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
Medical/Dental/Vision coverage
EAP – we get you help when you need it. Period.
Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
And more! – so many benefits we couldn’t even fit them all here!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM strategyrevenue modelingforecastingfinancial analysisdata-driven insightsCAC optimizationLTV analysisunit economicspipeline analysisoperational excellence

Soft Skills

leadershipstrategic thinkingcommunicationcollaborationinfluencingaccountabilitycuriositycontinuous improvementproblem-solvingdecision-making