Director, Product Marketing Manager – Gym

ABC Fitness

Director, Product Marketing Manager at ABC Fitness driving product positioning and go-to-market strategies. Focused on simplifying complex product narratives for growth and competitive advantage.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesLead💰 $155,200 - $170,100 per yearWebsite

About the role

Key responsibilities & impact

Own Ignite’s Positioning and Message Architecture
Define and maintain Ignite’s core positioning—the foundation from which all messaging, launch work, and sales enablement flows.
Develop segment- and persona-based messaging for SMB and MML buyers and customers, and ensure that messaging is actually used—not just documented.
Translate product complexity into differentiated value propositions that Sales can use, prospects can understand, and customers find credible.
Build and lead a tiered launch process that allows Ignite to move fast on minor releases and bring full organizational readiness to high-impact ones.
Own launch readiness across Product, Sales, CS, and Onboarding—not just asset delivery, but genuine cross-functional preparedness.
Set and hold the quality bar for launch communications, internal enablement, and customer-facing content.
Establish a customer communications rhythm tied to roadmap milestones and customer needs, including product updates, adoption content, and best-practice education.
Collaborate with CS and Onboarding to develop messaging and content that accelerates adoption, deepens product usage, and reduces churn risk.
Use customer insight, usage data, and win-loss signals to understand where the product story is landing and where it isn’t.
Develop and maintain a competitive intelligence capability that is systematic, not reactive—giving Sales, Product, and leadership an ongoing picture of where Ignite wins, where it doesn’t, and why.
Represent market reality, not just internal alignment needs.
Develop the Ignite PMM Team Lead as a player-coach: set a high standard for the quality of thinking and output, and raise the team toward it—not just by reviewing work, but by modeling it.
Create clarity on what excellent product marketing looks like in this context, and hold that line consistently.
Help define the future state of the Ignite PMM team as the business evolves.

Requirements

What you’ll need

12+ years of B2B SaaS product marketing experience, with meaningful ownership of positioning and go-to-market strategy for complex products or multi-audience platforms.
Demonstrated ability to build positioning from the ground up—not just refresh or extend existing narratives, but construct the foundational market logic that everything else flows from.
Experience in SLG environments where Sales is a primary GTM motion and PMM’s relationship with Sales and CS is a critical success factor.
A track record of building credible, influential relationships with Product leadership—not just alignment, but genuine strategic partnership.
Strong competitive intelligence instincts: ability to synthesize market signals into actionable positioning and enablement, not just produce competitive teardowns.
People leadership experience with a clear point of view on what excellent PMM looks like and the coaching ability to bring a team toward it.
High standards for written communication and executive storytelling; able to simplify complex product concepts into narratives that actually move people.
Fluency with AI as a thinking and research accelerator—not just a content production tool.
Analytical mindset: comfortable with GTM performance data, customer insight, and win-loss analysis, and able to use that information to make better strategic decisions.
Ability to operate as both a strategic leader and a hands-on builder in an environment that requires both at the same time.

Benefits

Comp & perks

Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
Medical/Dental/Vision coverage
EAP – we get you help when you need it. Period.
Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
And more! – so many benefits we couldn’t even fit them all here!

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Hard Skills & Tools

B2B SaaS product marketinggo-to-market strategycompetitive intelligencemarket positioningcustomer insight analysiswin-loss analysisexecutive storytellingnarrative constructionproduct messaginglaunch readiness

Soft Skills

people leadershipstrategic partnershiprelationship buildinganalytical mindsetcommunicationcoachingcross-functional collaborationquality standardsadaptabilityinfluential thinking