ABC Fitness

Senior Director, Demand Operations – Effectiveness

ABC Fitness

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $170,000 - $190,000 per year

Job Level

Senior

Tech Stack

SQL

About the role

  • Build and lead a centralized Demand Operations function, spanning inbound/outbound SDR operations, marketing operations, and marketing technology.
  • Architect processes, workflows, and governance to ensure speed, quality, and accountability across the entire demand funnel.
  • Own MQL → SQL → SAL performance; partner closely with Sales to optimize conversion.
  • Lead lead routing, segmentation, and assignment logic globally, ensuring SLAs and follow-up discipline.
  • Define SDR operating model: cadences, tech stack, productivity metrics, and process playbooks.
  • Strengthen cross-functional alignment between Marketing campaigns, SDR readiness, and Sales pipeline planning.
  • Partner with Marketing on channel performance, funnel diagnostics, capacity planning, and forecasting.
  • Create a predictable demand engine that supports Q+1 and Q+2 pipeline goals.
  • Collaborate with Rev Intelligence and RevTech to drive system requirements, reporting accuracy, and funnel insights.
  • Lead through ambiguity, stand up new operating rhythms, and influence executive stakeholders to align demand creation with revenue outcomes.

Requirements

  • 15+ years of experience in Revenue, Demand, or Growth Operations within high-velocity SaaS or digital sales environments.
  • Proven leadership across SDR and Marketing Operations, with experience building global functions.
  • Deep understanding of GTM funnels, lead lifecycle, conversion optimization, and performance governance.
  • Executive presence and ability to influence cross-functional stakeholders.
  • Strong analytical and operational background, with experience managing funnel models, capacity plans, and KPIs.
  • Hands-on fluency in Salesforce and marketing automation platforms; knowledge of lead routing tools and workflow systems.
  • A builder's mindset—thrives in white space and scaling functions from 0 → 1.
  • High adaptability, entrepreneurial drive, and demonstrated cross-functional influence.
Benefits
  • Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
  • Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
  • Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe.
  • Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
  • Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
  • Medical/Dental/Vision coverage
  • EAP – we get you help when you need it. Period.
  • Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
  • And more! – so many benefits we couldn’t even fit them all here!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand operationslead lifecycleconversion optimizationperformance governancefunnel modelscapacity plansKPIsprocess playbooksSDR operating modelmarketing technology
Soft skills
leadershipinfluenceanalytical skillsoperational backgroundadaptabilityentrepreneurial drivecross-functional alignmentexecutive presencecollaborationproblem-solving