Product Marketing Manager – Developer Ecosystem

ABBYY

Product Marketing Manager focused on positioning for the Developer Ecosystem at ABBYY. Responsible for go-to-market strategies for FineReader's Product Line.

Posted 7/6/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Product Marketing and Developer Marketing within B2B SaaS or Enterprise AI, with a strong focus on technical literacy in APIs, SDKs, and cloud environments. Capable of crafting compelling narratives and strategies that resonate with technical buyers and enhance product visibility in developer communities.

Highest-signal resume keywords

Product MarketingDeveloper MarketingTechnical LiteracyAPIs and SDKsB2B SaaS Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Technical WritingMarket PositioningCompetitive AnalysisContent CreationMessaging Consistency

Soft Skills

Effective CommunicationStructured ThinkingCollaboration

Tools & Technologies

GitHubStack OverflowTechnical BlogsDocument ParsersOCR

Industry Keywords

Enterprise AIDeveloper CommunitiesB2B SaaSTechnical EventsPricing and Packaging

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own core messaging and positioning for FineReader Product Line, tailored to technical buyers, architects, and developers.
Translate technical capabilities into compelling value narratives without oversimplification.
Define differentiation versus competing Document Parsers / SDKs and open-source alternatives.
Maintain up-to-date battlecards and competitive briefs relevant to developer decision-making in unison with Competitive Intelligence.
Develop and execute a strategy to increase awareness and credibility within developer communities.
Partner with Engineering to identify priority channels (GitHub, Stack Overflow, technical blogs, conferences, etc.).
Define a presence strategy for technical events and developer-focused conferences.
Ensure FineReader is visible in relevant ecosystem conversations (AI SDKs, OCR, IDP, Document Parsers, document processing pipelines).
Drive creation of developer-oriented content including technical blogs, solution briefs, use-case deep dives, benchmarks, and architecture guidance.
Collaborate with Engineering and Product Management to ensure documentation aligns with market positioning and is easy to navigate.
Ensure messaging consistency across documentation portals, landing pages, and code repositories.
Partner with Growth Marketing to design campaigns targeting developers and technical decision-makers.
Define ICP segmentation for Parser and SDK buyers (ISVs, enterprise development teams, system integrators).
Support pricing and packaging clarity for consumption models.
Align messaging with broader ABBYY Document AI and Process AI narratives without diluting technical precision.
Gather structured feedback from developers, partners, and technical customers.
Monitor competitor releases and roadmap evolution.
Feed ecosystem insights back into Product to influence roadmap priorities.

Requirements

What you’ll need

5–8 years of experience in Product Marketing, Developer Marketing, or Technical Marketing within B2B SaaS or Enterprise AI.
Strong technical literacy (APIs, SDKs, cloud environments, developer workflows).
Ability to communicate effectively with both engineers and commercial stakeholders.
Experience with marketing APIs, SDKs, or developer platforms is highly preferred.
Demonstrated ability to operate in fast-moving, technical environments.
Clear writing skills and structured thinking.

Benefits

Comp & perks

Work from home, or hybrid
Private health insurance
Private pension ( up to 5% EE and 4% ER )
Volunteering Time Off (2 days/ year)