Founding Content Marketing Lead

Abby Care

Founding Content Marketing Lead at Abby Care building content and community engines from the ground up. You'll set strategy, create and edit content, and drive measurable growth.

Posted 5/15/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $90,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Architect the Content & Community Roadmap: Design and execute a multi-channel strategy across social, blog, email, and creator platforms.
Drive Strategic Alignment: Translate complex business priorities and state-specific programs into cohesive weekly and monthly content themes.
Define our Voice: Establish a distinct point of view for Abby Care, ensuring every piece of content supports acquisition, education, and long-term trust.
Translate Insights into Impact: Synthesize data from families, intake teams, and market launches to create content that resonates deeply with our core audience.
Build the "Content Engine": Develop our first-ever operating model, including editorial calendars, briefing workflows, and measurement frameworks.
Optimize Production: Strategically manage the mix of in-house, freelancer, and agency resources to balance quality, speed, and cost.
Scale with Integrity: Build lightweight systems that allow for rapid experimentation without compromising on empathy or regulatory compliance.
Stakeholder Management: Act as the central intake lead for content requests across Growth, State Ops, and Leadership, ensuring high-impact prioritization.
Execute High-Bar Storytelling: Write and produce versatile content, from high-energy short-form video scripts to empathetic educational explainers.
Simplify the Complex: Humanize intricate topics like Medicaid eligibility and caregiver benefits through emotionally resonant storytelling.
Uphold Brand Quality: Maintain a rigorous standard for craft—prioritizing strong hooks, clear messaging, and authentic audience empathy over generic copy.
Drive Measurable Results: Use data to track the journey from reach and engagement to qualified leads and downstream conversions.
Bridge Organic & Paid: Partner with Paid Media and Lifecycle teams to turn organic "winners" into high-performing ads and nurture campaigns.
Foster Community-Led Growth: Build authentic relationships with family advocates and nonprofits, testing community-centric motions like webinars and Q&As.

Requirements

What you’ll need

5+ years experience in content, social, or growth marketing, with at least 2–3 years specifically owning a content program or major workstream.
Strategic Mindset: A proven ability to connect content strategy to tangible business outcomes and "zero-to-one" growth.
Operational Rigor: You are a builder who loves creating structure, workflows, and feedback loops where none previously existed.
Exceptional Communication: Strong storytelling instincts with the ability to write across various lengths and formats with emotional intelligence.
Data Fluency: You are comfortable interpreting performance metrics and using them to pivot or double down on strategy.
Tech Savvy: Fluency with AI-enabled workflows to accelerate research and drafting, while knowing when a human touch is non-negotiable for empathy and brand voice.
Direct experience marketing to parents, caregivers, or healthcare audiences is preferred but not required.

Benefits

Comp & perks

Competitive compensation packages that reflect the value you bring. We reward our team for the impact of their work – full-time employees are eligible for an annual company performance bonus.
Comprehensive health coverage that works for you. We cover 90% of your premiums and 70% for your dependents, with multiple PPO plan options to choose from for medical, vision, dental, life, and short-term disability.
Generous paid time off. We provide policies that allow you to recharge along with 10 paid company holidays.
Financial savings benefits to support your future. We support your financial well-being with HSA contributions, optional FSA and commuter benefits, and full coverage of all 401(k) account fees (employer match not currently offered).
Paid parental leave to support your growing family. We provide paid leave, so you can focus on bonding and adjusting to life as your family grows.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingsocial media strategygrowth marketingstorytellingdata analysiseditorial calendar developmentcontent productioncopywritingperformance metrics interpretationAI-enabled workflows

Soft Skills

strategic mindsetoperational rigorexceptional communicationemotional intelligencestakeholder managementrelationship buildingcreativityadaptabilitycollaborationproblem-solving