Marketing Manager I/II – Dermatology Consumer Marketing

AbbVie

Marketing Manager driving RINVOQ dermatology consumer campaigns for AbbVie, an innovative medicines company. Leading DTC strategy, agency partnerships, campaign execution, and budget management.

Posted 8/18/2026full-timeRemote • Illinois • 🇺🇸 United StatesMid-LevelSenior💰 $124,500 - $236,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies for pharmaceutical products, with a strong focus on digital communications and compliance with regulatory standards. Proven ability to lead cross-functional teams and manage agency relationships while optimizing marketing budgets and resources.

Highest-signal resume keywords

Pharmaceutical Marketing ExperienceDigital Communications StrategyProject Management CapabilitiesRegulatory Compliance KnowledgeConsumer Insights Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative DevelopmentValue PropositionPositioningSegmentationInvestment OptimizationCampaign MeasurementMarket SurveysFocus GroupsConsumer InterviewsBudget Management

Soft Skills

LeadershipCommunicationInterpersonal SkillsAttention to DetailTeam Orientation

Tools & Technologies

CRMDTC MediaSocial Media PlatformsDigital Marketing ChannelsVideo Production

Certifications & Qualifications

Bachelor's Degree in Marketing

Industry Keywords

DermatologyConsumer Packaged Goods (CPG)Direct-to-Consumer (DTC)Marketing PlansAgency Management

About the role

Key responsibilities & impact

Collaborate with the Associate Consumer Marketing Director and brand teams to develop launch planning, strategy, and go-to-market execution for potential RINVOQ dermatology indications
Lead development and manage execution of direct-to-consumer tactics for RINVOQ Dermatology across video, web, CRM, social, and in-office channels, emphasizing digital communications
Drive and participate in business and marketing plans and processes across Dermatology
Leverage core marketing capabilities to create and refine marketing plans
Monitor marketplace trends and apply data-driven strategic insights to marketing plans
Use market surveys, focus groups, and consumer interviews to inform brand positioning and differentiation
Direct and manage marketing projects, initiatives, and tasks
Deliver high-quality work on time while optimizing investment
Ensure regulatory and compliance guidelines are followed
Evaluate campaign effectiveness through measurement and metrics development
Manage agency relationship scope, direction, terms, and oversight
Track and manage the Consumer Marketing budget and optimize resources
Foster collaborative relationships with internal and external partners
Travel approximately 25% of the time

Requirements

What you’ll need

Bachelor's degree in Marketing or related field equivalent
4–6+ years of relevant work experience in marketing
Prior experience in pharmaceutical or CPG marketing
Strong leadership, communication, and interpersonal skills
Ability to work cross-functionally with internal and external agency partners
Ability to lead without authority
Proficiency in creative development, value proposition, positioning, segmentation, and investment optimization
Excellent project management capabilities
Good analytical and conceptual abilities
Self-starter initiative and team orientation
Attention to detail, execution, and follow-through
Knowledge of applicable regulations and standards affecting pharmaceutical products
Experience working with and managing multiple external agencies, preferred
DTC media experience (TV, print, web/digital), preferred
CRM experience including direct mail and email, preferred
Understanding of social media platforms and their application, preferred
Ability to work with all levels in a highly matrixed organization, preferred
Ability to influence senior management, preferred

Benefits

Comp & perks

Paid time off (vacation, holidays, sick)
Medical insurance
Dental insurance
Vision insurance
401(k)
Long-term incentive programs
Remote work option
Equal opportunity employment
Reasonable accommodation for US and Puerto Rico applicants