Regional Marketing Manager – Gastroenterology

AbbVie

AbbVie Regional Marketing Manager driving gastroenterology immunology strategy across the Great Lakes. Developing regional campaigns, expert engagement, and brand optimization initiatives across field geographies.

Posted 8/13/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesJuniorMid-Level💰 $139,000 - $250,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing marketing initiatives within the pharmaceutical industry, with a strong focus on Immunology and Gastroenterology. Proven ability to lead cross-functional teams, manage budgets, and navigate regulatory guidelines while building relationships with External Experts and stakeholders.

Highest-signal resume keywords

Bachelor’s DegreeImmunology ExperienceGastroenterology ExperienceRegulatory KnowledgeCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentBudget ManagementPromotional Review ProcessMarket AnalysisTactic Development

Soft Skills

Strong Communication SkillsPresentation SkillsInfluencing Without AuthorityRelationship BuildingAdaptability

Industry Keywords

Pharmaceutical ProductsExternal Expert EngagementPatient AssociationsProfessional AssociationsCompetitive Intelligence

About the role

Key responsibilities & impact

Develop and optimize national and regional marketing initiatives aligned with Annual Strategic Brand Plans
Lead projects through the promotional review process while following regulatory guidelines and AbbVie processes
Manage strategy, execution, and budgeting for conventions, External Expert consulting, advisory boards, and peer-to-peer education programs
Evaluate marketing tactics and recommend opportunities for brand optimization
Provide insights on business questions to inform marketing strategy, resource optimization, and tactic development
Partner with field leadership to optimize pull-through of marketing strategies
Analyze market drivers, competitive landscape, provider dynamics, and competitive intelligence across the assigned geography
Coordinate deliverables across external vendors and internal departments
Build and strengthen relationships with External Experts, emerging leaders, and patient and professional associations
Develop regional External Expert engagement plans and ensure tactical execution
Connect AbbVie Integrated Brand Teams to collaboration opportunities based on aligned objectives and industry standards

Requirements

What you’ll need

Bachelor’s Degree
At least 2 years of experience in Immunology (preferred)
Previous experience in sales, sales management, or marketing
Previous Gastroenterology experience (preferred)
Strong verbal and non-verbal communication and presentation skills
Experience collaborating with integrated, cross-functional teams and influencing without direct authority
Ability to navigate field- and headquarters-based matrix organizations
Ability to work in a fast-paced environment
Knowledge of regulations and standards affecting pharmaceutical products
Willingness to travel up to 75%, including evenings and weekends
Valid driver’s license
Ability to pass a pre-employment drug screening test and meet safe driving requirements
Ability to drive a personal auto, company car or truck, or powered material-handling equipment
Ability to sit continuously for prolonged periods (more than 2 consecutive hours in an 8-hour day)

Benefits

Comp & perks

Paid time off (vacation, holidays, sick)
Medical, dental, and vision insurance
401(k)
Eligibility to participate in long-term incentive programs
Remote work option
Field-based work arrangement