Regional Marketing Manager, Gastroenterology

AbbVie

Regional Marketing Manager driving AbbVie’s gastroenterology immunology marketing strategy across the Great Lakes. Developing expert engagement, brand initiatives, and cross-functional execution.

Posted 8/13/2026full-timeRemote • Missouri • 🇺🇸 United StatesJuniorMid-Level💰 $139,000 - $250,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and optimizing marketing strategies within the pharmaceutical industry, particularly in Immunology and Gastroenterology. Proven ability to lead cross-functional teams, manage budgets, and ensure compliance with regulatory standards while driving brand optimization.

Highest-signal resume keywords

Bachelor’s Degree2 Years Experience In ImmunologySales Management ExperienceRegulatory KnowledgeVerbal And Non-Verbal Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentBudget ManagementPromotional Review ProcessTactic DevelopmentCompetitive Intelligence

Soft Skills

Influencing Without AuthorityCollaborationPresentation SkillsAdaptability In Fast-Paced Environments

Certifications & Qualifications

Valid Driver’s License

Industry Keywords

Pharmaceutical MarketingImmunologyGastroenterologyExternal Expert EngagementCross-Functional Teams

About the role

Key responsibilities & impact

Develop and optimize national and regional marketing initiatives aligned with Annual Strategic Brand Plans
Lead projects through the promotional review process while ensuring regulatory guidelines and AbbVie processes are followed
Manage strategy, execution, and budgeting for conventions, External Expert consulting, advisory boards, and peer-to-peer education programs
Evaluate marketing tactics and make strategic recommendations for brand optimization
Provide insights on brand business questions to inform marketing strategy, resource optimization, and tactic development
Partner with field leadership to optimize marketing strategy execution in the assigned geography
Understand market drivers, competitive landscape, provider dynamics, and competitive intelligence
Coordinate deliverables across external vendors and internal departments
Identify and strengthen relationships with External Experts, emerging leaders, and patient and professional associations
Develop regional External Expert engagement plans and ensure tactical execution
Connect Integrated Brand Teams around collaboration opportunities based on aligned objectives and industry standards

Requirements

What you’ll need

Bachelor’s Degree
Previous experience in sales, sales management, or marketing
At least 2 years of experience in Immunology preferred
Previous Gastroenterology experience preferred
Mastery of verbal and non-verbal communication and presentation skills
Experience working with collaborative, integrated, cross-functional teams
Ability to influence without direct authority and drive results
Ability to navigate field- and headquarters-based matrix organizations
Ability to work in a fast-paced environment
Knowledge of regulations and standards affecting pharmaceutical products
Travel up to 75% of the time, including evenings and weekends
Valid driver’s license
Ability to pass a pre-employment drug screening test and meet safe driving requirements
Ability to drive a personal auto, company car or truck, or powered material-handling equipment

Benefits

Comp & perks

Paid time off (vacation, holidays, sick)
Medical, dental, and vision insurance
401(k)
Eligibility to participate in long-term incentive programs