Regional Marketing Manager – Immunology/Gastroenterology

AbbVie

. Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines).

Posted 5/12/2026full-timeRemote • North Carolina • 🇺🇸 United StatesJuniorMid-Level💰 $139,000 - $250,500 per yearWebsite

About the role

Key responsibilities & impact

Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines).
Ensures that regulatory guidelines and AbbVie processes are followed.
Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization.
Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance.
Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies.
Responsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography.
Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography.
Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement.

Requirements

What you’ll need

Bachelor’s Degree
Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
Previous Gastroenterology experience preferred
Travel up to 75% of the time including evenings and weekends
Valid driver’s license: Ability to pass a pre-employment drug screening test and meet safe driving requirements.

Benefits

Comp & perks

paid time off (vacation, holidays, sick)
medical/dental/vision insurance
401(k) to eligible employees
participation in short-term incentive programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategybudgetingproject managementdata analysistactic developmentbrand optimizationcompetitive intelligencevendor managementregulatory compliancemarket research

Soft Skills

leadershipcommunicationstrategic thinkingrelationship buildinginsight generationcollaborationorganizational skillstime managementproblem-solvingadaptability

Certifications

Bachelor’s Degreevalid driver’s license