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About the role
Key responsibilities & impact- Lead end-to-end product management from pre-approval readiness through post-approval commercialization.
- Shape brand positioning and launch strategy, and partner cross-functionally with Medical, Training, Sales, Digital/CRM, Market Access, Supply Chain, Legal/Compliance and Finance to deliver launch milestones on time.
- Manage brand operations to drive sustainable business growth and long-term brand building.
- Lead end-to-end planning and execution for Skinvive launch in China.
- Develop brand positioning and the annual brand plan (including budget and priorities).
- Plan and execute integrated marketing for both launch and post-launch phases.
- Partner with Sales, Training/SFE and Medical to deliver product and clinical messaging.
Requirements
What you’ll need- Bachelor’s degree and above, major in Marketing, Medicine/Pharmacy, Biology, Business or related fields preferred.
- Master’s degree is a plus.
- Minimum 6 years of brand marketing experience.
- Strong insight-to-strategy thinking (e.g., STP, positioning, annual brand planning) with the ability to translate insights into executable commercial strategies and tactics.
- Good campaign management skills and strong ownership.
- Prior launch experience in medical aesthetics, pharma industry, medical devices, consumer health is preferred.
- Languages: Chinese; English proficiency sufficient for daily business communication (written and spoken).
Benefits
Comp & perks- Equal Opportunity Employer/Veterans/Disabled
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand marketingcampaign managementannual brand planningproduct managementlaunch strategybudget managementcommercial strategiesclinical messagingmarket accesssupply chain management
Soft Skills
insight-to-strategy thinkingcross-functional collaborationstrong ownershipcommunication skillsleadershiporganizational skillsstrategic thinkingexecution skillsproblem-solvingadaptability
Certifications
Bachelor’s degreeMaster’s degree
