Manager, Brand Insights & Measurement

Abbott

Brand Insights Manager to elevate brand strategy at Abbott using consumer, cultural, and market insights. Leading brand tracking, strategic research, and influencing business decisions through storytelling.

Posted 7/31/2026full-timeChicago • Illinois • 🇺🇸 United StatesSeniorLead💰 $99,300 - $198,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading brand tracking programs and strategic research initiatives, with a strong ability to connect insights to business outcomes and inform decision-making. Proficient in both qualitative and quantitative research methodologies, with a focus on brand equity measurement and health frameworks.

Highest-signal resume keywords

Brand Tracking ProgramsBrand Equity MeasurementQualitative Research MethodologiesQuantitative Research MethodologiesCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Health KPIsStrategic Research DesignData AnalysisAudience InsightsBrand Performance Trends

Soft Skills

Excellent CommunicationStorytelling SkillsStrategic Decision-Making

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Psychology

Industry Keywords

Brand StrategyMarket ResearchBrand InsightsBusiness OutcomesCustomer Experiences

About the role

Key responsibilities & impact

Lead global brand tracking programs, including awareness, consideration, trust, and reputation metrics
Define and evolve brand health KPIs and measurement frameworks aligned to long-term strategy
Analyze brand performance trends and identify key drivers of brand equity growth or decline
Design and execute strategic research (qualitative and quantitative) to uncover audience insights and whitespace opportunities
Translate insights into clear strategic recommendations and a roadmap to strengthen brand performance
Partner cross-functionally with Marketing, Communications, and Analytics to align insights with execution
Connect brand metrics to business outcomes and inform strategic decision-making
Embed insights into campaigns, messaging, and customer experiences
Deliver compelling, executive-ready storytelling that influences leadership decisions

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Psychology, or a related field (or equivalent experience)
7+ years of experience in brand insights, market research, or brand strategy
Proven experience leading brand tracking programs and strategic research initiatives
Deep expertise in brand equity measurement and brand health frameworks
Strong grounding in qualitative and quantitative research methodologies
Experience partnering with analytics teams to develop measurement approaches
Demonstrated ability to connect insights to business outcomes and strategy
Excellent communication and storytelling skills, with experience presenting to senior leaders
Strong cross-functional collaboration skills across marketing, communications, and digital teams

Benefits

Comp & perks

Free medical coverage for employees via the Health Investment Plan (HIP) PPO
Excellent retirement savings plan with high employer contribution
Tuition reimbursement
Freedom 2 Save student debt program
FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree