Marketing Automation, CRM Specialist

Abbott

Marketing Automation & CRM Specialist managing marketing automation and CRM ecosystems in RMDx division. Connecting digital marketing to commercial outcomes through scalable processes and data governance.

Posted 7/31/2026full-timeChicago • Illinois • 🇺🇸 United StatesMid-LevelSenior💰 $78,000 - $156,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in administering and optimizing marketing automation platforms, managing CRM integrations, and developing automated marketing programs. Proficient in lead scoring, data governance, and ensuring compliance with digital marketing requirements.

Highest-signal resume keywords

Marketing Automation Platform ManagementCRM Integration ExperienceLead Scoring DevelopmentAutomated Marketing Program ManagementData Governance Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead RoutingLifecycle ManagementDatabase AdministrationEmail Campaign ManagementData SegmentationDeduplication TechniquesAttribution ReportingCampaign ExecutionSales Qualification AlignmentPrivacy Compliance

Tools & Technologies

MarketoHubSpotEloquaPardotSalesforce CRM

Industry Keywords

Digital MarketingData GovernanceCustomer JourneyNurture CampaignsEvent Follow-Up Programs

About the role

Key responsibilities & impact

Administer and optimize the marketing automation platform across multiple business units.
Manage CRM integrations, data flows, lead routing, lifecycle processes, and platform governance.
Build and maintain nurture campaigns, webinar workflows, event follow-up programs, and automated customer journeys.
Develop and optimize lead scoring models aligned to sales qualification and pipeline objectives.
Maintain database quality through deduplication, segmentation, suppression management, and data governance practices.
Partner with marketing, sales operations, and analytics teams to support campaign execution and reporting needs.
Ensure compliance with privacy, consent management, and digital marketing requirements.
Support attribution reporting by maintaining accurate campaign, lead source, and funnel data.
Establish platform standards, templates, and scalable processes across the organization.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
3+ years of hands-on experience with a marketing automation platform such as Marketo, HubSpot, Eloqua, or Pardot.
Experience working with Salesforce CRM and marketing-to-sales data integration.
Experience with lead scoring, lead routing, lifecycle management, and database administration.
Experience building and managing automated marketing programs and email campaigns.

Benefits

Comp & perks

free medical coverage in our Health Investment Plan (HIP) PPO medical plan
en the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement
the Freedom 2 Save student debt program
FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.