Senior Global Marketing Manager – LAA Management Franchise

Abbott

Senior Global Marketing Manager driving growth for Abbott's LAA Management portfolio. Leading cross-functional teams and global commercialization strategies to enhance market adoption and franchise performance.

Posted 7/24/2026full-timeAustin • Minnesota, Texas • 🇺🇸 United StatesSenior💰 $113,300 - $226,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in global marketing strategy and product management within the medical device sector, with a focus on driving commercial performance and successful product launches. Proven ability to influence stakeholders and lead cross-functional initiatives in a global matrix organization.

Highest-signal resume keywords

Global Marketing StrategyProduct ManagementCommercial PerformanceProduct LaunchesMedical Device Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisValue Proposition DevelopmentGo-To-Market PlanningLifecycle ManagementRevenue Growth Strategies

Soft Skills

Stakeholder InfluenceCross-Functional LeadershipOrganizational Capability Building

Certifications & Qualifications

Bachelor’s DegreeMBA Preferred

Industry Keywords

CardiovascularElectrophysiologyFranchise GrowthMarket Share ExpansionCustomer Insights

About the role

Key responsibilities & impact

Lead development and execution of the global marketing strategy for Abbott's LAA Management franchise
Drive sustainable growth by identifying opportunities to expand procedure adoption, increase market share, and accelerate revenue performance
Serve as global LAA Management therapy and product expert, including market size, competitive dynamics, unmet customer needs, and product differentiation
Own franchise performance by partnering with regional commercial teams to deliver against revenue, adoption, and market share objectives
Operate with a general manager mindset, balancing short-term commercial performance with long-term franchise growth and portfolio development
Serve as Global Launch Owner with end‑to‑end launch accountability for Amulet 360 strategy, readiness, execution, and post-launch performance
Develop value propositions, messaging frameworks, and go-to-market plans
Establish launch success metrics and drive continuous optimization
Lead franchise lifecycle management initiatives and influence upstream product development through customer and market insights
Build organizational capability and establish scalable processes to support future franchise growth and team expansion.

Requirements

What you’ll need

Bachelor’s degree required; MBA preferred
5+ years’ experience in product marketing, product management, or upstream marketing
Medical device experience required; cardiovascular or electrophysiology preferred
Demonstrated track record of driving commercial performance, franchise growth, and successful product launches
Experience influencing senior stakeholders and leading complex cross-functional initiatives in a global matrix organization
Experience supporting global product launches.

Benefits

Comp & perks

Career development with an international company
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement
Freedom 2 Save student debt program
FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree