Group Marketing Manager

Abbott

Group Marketing Manager for LAA Management Franchise in Abbott's Electrophysiology Division. Driving sustainable franchise growth through best‑in‑class marketing strategies and product launches.

Posted 6/16/2026full-timePlymouth • Minnesota, Texas • 🇺🇸 United StatesSeniorLead💰 $129,300 - $258,700 per yearWebsite

About the role

Key responsibilities & impact

Own and drive the global LAA Management franchise marketing strategy, including share growth, procedure adoption, and revenue performance.
Serve as the global LAA Management product and therapy expert, including market size, competitive dynamics, unmet customer needs, and product differentiation.
Lead the global multichannel marketing plan and quarterly planning process.
Identify and address barriers to growth across key global regions.
Lead upstream marketing for current and future LAA Management solutions.
Translate customer insights into product requirements and portfolio strategy.
Partner with R&D, Clinical, Regulatory, and Medical Affairs to guide development decisions.
Serve as Global Launch Owner with end‑to‑end launch accountability.
Lead value proposition, messaging, and launch readiness activities.
Define success metrics and drive post‑launch optimization.
Act as the single‑threaded global marketing leader for the LAA Management franchise.

Requirements

What you’ll need

Bachelor’s degree required; MBA preferred.
7+ years’ experience in product marketing, product management, or upstream marketing.
Experience supporting global product launches.
Medical device experience required; cardiovascular or electrophysiology preferred.

Benefits

Comp & perks

Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingproduct managementupstream marketingglobal product launchesmarket analysisportfolio strategyvalue proposition developmentmessagingsuccess metrics definitionpost-launch optimization

Soft Skills

leadershipstrategic thinkingcommunicationcollaborationproblem-solvingcustomer insight translationaccountabilityplanningcross-functional teamworkbarrier identification

Certifications

Bachelor’s degreeMBA