Director, Marketing Strategy – Abbott Structural Heart

Abbott

Lead global marketing strategy for Abbott's Structural Heart TMTI portfolio. Focus on product innovation, brand strategy, and therapy adoption worldwide with significant travel.

Posted 6/1/2026full-timePlymouth • California, Minnesota • 🇺🇸 United StatesLead💰 $171,300 - $342,700 per yearWebsite

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Hard Skills

global marketing strategyproduct launcheslifecycle managementcompetitive intelligencemarket analyticsportfolio roadmapspricing frameworksvalue propositionsclinical evidence translationreferral pathway development

Soft Skills

leadershipcommunicationstrategic thinkinganalytical skillscommercial acumenstakeholder managementrelationship buildingadaptabilityteam collaborationproject management

Certifications & Qualifications

Bachelor's degreeMBA

Industry Keywords

medical device marketingmedtechstructural heartinterventional cardiologytranscatheter therapiesmitral interventionstricuspid interventionshigh-acuity therapeutic areasKOL engagementmarket access

About the role

Key responsibilities & impact

You will lead global marketing for Abbott Structural Heart’s Transcatheter Mitral and Tricuspid Interventions (TMTI) portfolio.
Own the global marketing strategy for the TMTI portfolio, aligning brand, positioning, and lifecycle plans across the mitral and tricuspid franchises.
Translate clinical evidence, market dynamics, and the competitive landscape into differentiated value propositions and messaging.
Define multi-year portfolio roadmaps and indication strategy in partnership with R&D, Clinical Affairs, and Business Development.
Shape global pricing and value frameworks in coordination with HEOR, Market Access, and regional teams.
Lead global commercialization and launch excellence for new TMTI products, indications, and geographic expansions.
Build integrated launch plans spanning messaging, training, KOL engagement, congress strategy, digital, and field tools.
Partner with Regional Marketing to localize and execute while maintaining consistent global brand standards.
Drive therapy awareness and adoption strategies to grow the addressable patient population for mitral and tricuspid intervention.
Develop referral pathway, screening, and patient-identification programs in partnership with field, clinical, and medical teams.
Build and sustain relationships with global key opinion leaders across interventional cardiology, cardiac surgery, and cardiac imaging.
Lead competitive intelligence and market analytics to anticipate competitor moves and inform positioning.

Requirements

What you’ll need

Bachelor’s degree required (Life Sciences, Engineering, Marketing, or related field).
MBA strongly preferred.
10+ years of medical device or medtech marketing experience, with significant time in structural heart, interventional cardiology, or comparable high-acuity therapeutic areas.
5+ years of people leadership, ideally leading global or regional marketing teams.
Proven track record across upstream and downstream marketing, including global product launches and lifecycle management.
Deep understanding of transcatheter mitral and tricuspid therapies (e.g., TEER, transcatheter valve repair/replacement) and the competitive landscape.
Strong strategic, analytical, and commercial acumen, with the ability to translate clinical evidence into market strategy.
Excellent leadership, communication, and executive stakeholder management skills.
Experience operating across global regions and within a matrixed organization.
Ability to manage competing priorities and respond to change in a dynamic, fast-evolving environment.
Willingness to travel around 30%, including international and congress travel.

Benefits

Comp & perks

Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan.
An excellent retirement savings plan with high employer contribution.
Tuition reimbursement.
The Freedom 2 Save student debt program.
FreeU education benefit — an affordable and convenient path to getting a bachelor’s degree.