Associate Director, Marketing Acceleration & Excellence

Abbott

. Lead the global transformation of marketing into a future-ready, technology-enabled function that delivers personalized, data-driven customer engagement at scale.

Posted 5/21/2026full-timeBasel • Florida • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead the global transformation of marketing into a future-ready, technology-enabled function that delivers personalized, data-driven customer engagement at scale.
Define and implement a strategic roadmap to modernize marketing capabilities, processes, and talent across the marketing organization.
Anticipate future skillsets and organizational needs, pilot emerging technologies in real-world use cases.
Partner with global and regional brand teams to redesign workflows that maximize impact and scalability.
Define and execute a multi-year roadmap for AI-driven engagement, data intelligence, and MarTech.
Align transformation initiatives across global and affiliate markets in partnership with Global Integrated Marketing, IT, Compliance, and Executive Leadership.
Enable the shift to an autonomous marketing function that learns and adapts.
Build marketing capability frameworks for AI fluency (crawl-walk-run model), upskilling, trust, ethics, and data stewardship.
Work with OEC and privacy to ensure digital trust and ethical considerations in AI systems as required for pharma compliance.

Requirements

What you’ll need

Master’s/MBA preferred, emphasis in life sciences, tech, or marketing
≥12 years large-matrix pharmaceutical/CXO environment (global + affiliate);
≥5 years leading digital/MarTech transformation
Experience in emerging markets preferred;
Pharma experience a plus but not required
Experience in successfully applying insights and research to drive business decisions
MarTech & analytics platforms (Salesforce, Veeva, Adobe), GenAI, data architecture (Synapse, Delta Lake);
AI-human workflows AI proficiency, marketing automation, data privacy GDPR/HIPAA;
Agile Competencies/Attributes Winning mentality, “can-do” attitude, innovative, customer focus and cross-functional team player
Result-driven, like hands-on work, pragmatic
Ability to influence cross functionally in a matrix organization
Ability to demonstrate strategic and systematic anticipation and planning
Proactive approach, ability to identify opportunities and issues, align TA Head and business stakeholders around an agenda / action plan and then work independently to achieve it
Professional experience with demonstrated innovative and out-of-box thinking and ability to efficiently translate the concept into tangible results
Strong communication and interpersonal skills
Strong Analytical and diagnostic skills
Ability to work in a fast-paced and changing environment
Solid project management skills for multiple tasks / projects / priorities
Business acumen
Storytelling, experimentation mindset, measured risk-taking, gap analysis
Fluency in English, another language desirable.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital transformationMarTechdata intelligenceAI proficiencydata privacydata architecturemarketing automationanalyticsemerging technologiespharmaceutical compliance

Soft Skills

cross-functional team playerstrategic planningproactive approachinnovative thinkingstrong communication skillsinterpersonal skillsanalytical skillsproject managementcustomer focusresult-driven

Certifications

Master’s degreeMBA