Abbott

Field Marketing Manager – Deep Brain Stimulation, DBS

Abbott

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Lead field execution of strategic marketing initiatives to achieve revenue, growth, and market penetration goals across DBS.
  • Serve as the voice of marketing in the field, ensuring alignment between national strategy and regional needs.
  • Partner with sales teams to ensure effective deployment of products, programs, and educational initiatives to HCPs and patients.
  • Design and execute regionally tailored marketing campaigns based on local market dynamics.
  • Analyze performance metrics (e.g., account growth, program effectiveness, win/loss trends) and optimize strategies accordingly.
  • Drive patient and physician engagement programs, including partnerships with Patient Advocacy Groups.
  • Build and maintain strong relationships with KOLs, top accounts, and industry stakeholders.
  • Lead local marketing initiatives end-to-end, including planning, execution, measurement, and optimization.
  • Translate data and insights into actionable strategies to improve targeting, messaging, and program ROI.
  • Provide competitive intelligence and field insights to inform product marketing and commercial strategy.
  • Support local launches and limited market releases, including reporting and performance tracking.
  • Engage in continuous market learning through customer visits, conferences, and research.
  • Ensure compliance with all FDA regulations, company policies, and quality standards.
  • Travel up to 50% (domestic).

Requirements

  • Bachelor’s degree in Business Administration, Marketing or equivalent.
  • Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products.
  • Experience in the medical device industry, particularly with complex, technology-driven portfolios.
  • Familiarity with hospital workflows and systems, including exposure to imaging ecosystems such as PACS.
  • Advanced degree preferred (PhD strongly preferred) with ability to engage credibly in clinical and technical discussions.
  • Demonstrated success designing and executing scalable marketing programs across diverse customer segments.
  • Strong customer-facing presence, with excellent interpersonal, communication, and presentation skills.
  • Proven ability to influence and collaborate effectively within a matrixed, cross-functional organization.
  • Entrepreneurial mindset with a high level of ownership, initiative, and resourcefulness.
  • Experience managing projects with multiple stakeholders, including budget ownership and milestone tracking.
  • Analytical proficiency with tools such as Excel, PowerPoint, and Power BI, with ability to translate data into strategy.
  • Ability to prioritize, multitask, and execute in a fast-paced, evolving environment.
Benefits
  • Career development with an international company where you can grow the career you dream of.
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing initiativesperformance metrics analysismarketing campaigns designpatient engagement programscompetitive intelligenceprogram ROI optimizationproject managementdata translation into strategybudget ownershipmilestone tracking
Soft Skills
interpersonal skillscommunication skillspresentation skillsinfluencecollaborationentrepreneurial mindsetownershipinitiativeresourcefulnessmultitasking
Certifications
Bachelor’s degree in Business AdministrationBachelor’s degree in MarketingPhD (preferred)