Senior Manager, Brand Strategy and Identity
Abbott
full-time
Posted on:
Location Type: Office
Location: Abbott Park • Illinois • United States
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Salary
💰 $129,300 - $258,700 per year
Job Level
About the role
- Define, maintain, and operationalize Abbott’s brand architecture principles across corporate, business unit, and product portfolios.
- Lead end-to-end product naming workflows, including strategic evaluation, trademark screening, and linguistic validation.
- Serve as a key liaison between Corporate Brand and business-unit marketing teams.
- Support brand integration efforts tied to acquisitions, portfolio shifts, and organizational change.
- Work closely with global marketing, legal, regulatory, and external agency partners to resolve complex brand strategy questions.
- Track and report on brand health, compliance, and adoption metrics.
- Monitor industry trends, competitive naming conventions, and emerging best practices to keep Abbott’s brand system modern, relevant, and effective.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 8+ years of experience in brand management, brand strategy, or marketing strategy
- Deep understanding of brand architecture, naming systems, and brand governance
- Experience working with global brands and regulated industries strongly preferred
- Strong project management, communication, and stakeholder-influencing skills
- Ability to balance strategic thinking with hands-on execution in a highly matrixed organization
- Advanced technical fluency in Microsoft 365 suite (expert-level PowerPoint, Excel, Word)
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand architecturenaming systemsbrand governancebrand managementbrand strategymarketing strategyproject managementstrategic evaluationtrademark screeninglinguistic validation
Soft Skills
communicationstakeholder influencingstrategic thinkinghands-on execution