Institutional Brand Manager – Nutrition
Abbott
full-time
Posted on:
Location Type: Office
Location: San Jose • United States
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About the role
- Lead the strategic planning processes of the Brands for the institutional channel, including development of views on Brand issues and competitive positioning, focus on customer/stakeholder segments and their needs and alignment with Area strategic focus.
- Generate thought leadership programs to position Abbott Brands benefits with KOL of the institutional business.
- Conduct the analysis and strategic planning in the pre-demand process and demand to guarantee the right supply of the products.
- Coordinate and drive the translation of strategy to tactics, including resource allocation with optimal management of resource mix; communicate clearly and allocate responsibilities to cross functional team members and in-field team (e.g. product messaging by physician segment).
- Collaborate with sales representative, regulatory and external agencies & platforms to drive the execution of key processes.
- Employ strong analytical ability to connect multiple data sources into insights, identifying opportunities to improve customer´s experience and engagement, and develop and evaluate end-to-end customer and consumer experiences/journeys across the institutional channel.
- Leveraging digital platforms to drive and support customer engagement while at the same time educating and influencing cross-functional partners, customer, and consumers to adopt new ways of engaging and interacting.
- Combine qualitative and quantitative data, customer, and market information to generate performance insights and drive marketing strategies, driving maximal ROI and optimal usage of the A&P Budget.
- Selects, prioritizes, monitors, and analyses appropriate metrics to assess and improve performance through data driven decision making.
- Closely monitors market trends, competitive landscape and continuously works on improving an omni-channel brand value proposition, prioritizing market opportunities, high potential segments, brands, and customer targets to focus on, and how (which platforms/channels).
- Manage the institutional channel and product performance and strategic initiative against forecasts and KPIs, using early intervention to remain on track.
Requirements
- Licentiate in Pharmacist, Industrial Engineer, Business Administration, Economy, Marketing or similar degree.
- Minimum 3 years of experience as Brand Manager or Associate preferably in therapeutic areas, Key Account Manager, or similar in other pharmaceutical or healthcare industry ideally.
- Experience in the institutional business either in the commercial area or the institutional portfolio management, with experience in product launches/line extensions and budget management (P&L knowledge).
- Knowledge of Social Security Systems in Central America and must have a scientific / HCP overview.
- Language skills, English and Spanish advanced.
- Digital skills: Microsoft Office.
Benefits
- Career development with an international company where you can grow the career you dream of.
- Sales Incentive Plan
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic planningdata analysisresource allocationperformance metricsbudget managementproduct launchesline extensionscustomer experiencemarket analysisdigital engagement
Soft Skills
analytical abilitycommunicationcollaborationleadershipcross-functional teamworkcustomer engagementinfluencingproblem-solvingstrategic thinkingdecision making
Certifications
Licentiate in PharmacistIndustrial EngineerBusiness AdministrationEconomyMarketing