Abbott

Director, Strategic & Growth Marketing

Abbott

full-time

Posted on:

Location Type: Hybrid

Location: Austin • California, Texas • 🇺🇸 United States

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Salary

💰 $168,000 - $336,000 per year

Job Level

Lead

About the role

  • Lead the development and execution of a robust Heart Failure brand and channel strategy
  • Serve as a strategic partner to cross-functional teams— telling the value story of our franchises that shape how we engage with patients, providers, and health systems
  • Design and operationalize global brand strategy plans in service of commercial, brand and product strategies that ensure operational efficiencies across the globe
  • Define the vision and narrative for how products and services are presented to suit customer journeys and consumer objectives
  • Establish, deploy and continually evolve global standards across multi-channel metrics
  • Assess and develop a successful Marketing Strategy including digital and non-digital media
  • Define a comprehensive Project Plan, inclusive of timelines, milestones, deliverables, partnership/ vendors, resource requirements, and budget
  • Develop in-depth Marketing Action Plans that define messaging/content, frequency, KPIs and expected ROI by product, by channel, and by customer/ patient segment
  • Develop and own a consistent, proven marketing framework
  • Diligently monitor marketing innovation among competitors
  • Continuously drive meaningful marketing innovation across HF and across all channels
  • Identify, recruit, develop and/or train, in partnership with country/regional commercial leaders
  • Manage a team of high-performing individuals and managers
  • Provide informal and formal coaching in alignment with organizational objectives
  • Lead cross functional teams to develop sustained and scaled functional programs
  • Manage quarterly and annual budgets and effectively allocates resources

Requirements

  • Bachelor’s Degree in Communications, Marketing/Advertising, Business, Life Sciences, or related field (MBA preferred)
  • Minimum 5 years of Group Marketing manager level experience with HCP marketing
  • Minimum 3 years of global experience in independently leading a brand marketing function within a multinational corporation at the director level
  • Marketing experience: Progressive responsibilities in brand and digital marketing at a health care company
  • Robust experience with digital marketing and the use of AI to augment growth marketing strategy development and tactical measurement
  • 10+ years of demonstrated experience at a managerial level in medical device
  • Extensive experience in HCP marketing
  • Strong interpersonal and people management skills
  • Strong analytical and project management skills
  • Must demonstrate ability to effectively prioritize projects that align with corporate priorities
  • Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results
  • Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
  • Multi-tasks, prioritizes and meets deadlines in timely manner
  • Strong organizational, planning, and follow-up skills and ability to hold others accountable
  • Experience working in a broader enterprise/cross division business unit model preferred
  • Ability to work in a highly matrixed and geographically diverse business environment
  • Ability to work effectively within a team in a fast-paced changing environment
Benefits
  • Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans
  • EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
  • EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategymarketing strategydigital marketingproject managementmarketing innovationKPI developmentROI analysisAI in marketingmulti-channel metricshealthcare marketing
Soft skills
interpersonal skillspeople managementanalytical skillsleadership skillscommunication skillsorganizational skillsplanning skillsmulti-taskingprioritizationcoaching
Certifications
Bachelor’s DegreeMBA