Product Marketing Manager

ABB

Strategic marketing leader at ABB driving growth in Critical Power and Electrification sectors. Focusing on Data Center market and supporting growth across other critical infrastructure segments.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic marketing and business strategy, with a strong focus on Data Centers and Critical Power. Capable of synthesizing market data into actionable insights and influencing cross-functional stakeholders to drive strategic decisions.

Highest-signal resume keywords

Strategic MarketingMarket IntelligenceData Center ExpertiseCompetitive AnalysisStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Strategy DevelopmentBusiness Case DevelopmentData AnalysisInvestment RecommendationsValue Proposition Development

Soft Skills

Relationship BuildingExecutive CommunicationInfluencing Without Authority

Industry Keywords

Critical PowerElectrificationSemiconductor ManufacturingHealthcare InfrastructureMission-Critical Facilities

About the role

Key responsibilities & impact

Lead development of ABB's Critical Power and Electrification market strategy with focus on Data Centers; identify emerging trends, customer needs, and investment opportunities.
Establish and maintain market intelligence across customers, competitors, and industry influencers; identify white-space opportunities and competitive threats
Convert market insights into actionable investment recommendations; influence product roadmaps and support business case development for new offerings and strategic partnerships
Build relationships with key customers, consultants, engineering firms, and industry associations; conduct voice-of-customer initiatives to understand evolving needs
Develop market positioning and value propositions; translate industry trends into executive communications and thought leadership content
Evaluate macro trends (AI, digitalization, sustainability, grid modernization) for portfolio impact and support strategic decision-making across the organization

Requirements

What you’ll need

Bachelor’s degree in business, marketing, engineering, economics, or a related field.
7+ years of experience in strategic marketing, business strategy, product management, consulting, or related disciplines.
Experience within one or more of the following industries: Data Centers, Critical Power, Electrification, Semiconductor Manufacturing, Healthcare Infrastructure or Mission-Critical Facilities.
Demonstrated success influencing strategic business decisions through market insights and competitive intelligence.
Ability to synthesize large amounts of market data into clear executive-level recommendations.
Proven ability to influence cross-functional stakeholders without direct authority.
Ability to travel up to 30% within North America.

Benefits

Comp & perks

Health, Life & Disability Choice between two medical plan options: A PPO plan called the Copay Plan OR a High-Deductible Health Plan (with a Health Savings Account) called the High-Deductible Plan.
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D – 100% employee paid up to maximums
Short Term Disability – up to 26 weeks – Company paid
Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
Parental Leave – up to 6 weeks
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
Retirement 401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
Time off: ABB provides 11 paid holidays. Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.