Global Welding Software Sales Manager

ABB

Sales Manager for ABB's welding software portfolio combining sales and customer success with technical expertise. Driving opportunities and growing ABB's welding software business globally.

Posted 7/23/2026full-timeSesto San Giovanni • 🇮🇹 ItalyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in software sales and business development within the welding and industrial automation sectors, with a strong ability to manage customer relationships and drive revenue growth through upselling and cross-selling strategies.

Highest-signal resume keywords

Software Sales ExperienceBusiness DevelopmentCustomer Relationship ManagementWelding Industry ExpertiseTechnical Sales

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B Software SalesSales EngineeringAccount PlanningNegotiation SkillsRevenue Growth Strategies

Soft Skills

Excellent Communication SkillsStakeholder EngagementCommercial Mindset

Tools & Technologies

ABB Robotics Software PlatformsRobotStudio®Welding Simulation Tools

Certifications & Qualifications

Bachelor’s Degree in Engineering

Industry Keywords

Industrial AutomationRoboticsManufacturing SoftwareWelding ProcessesGo-To-Market Activities

About the role

Key responsibilities & impact

Drive software business development by identifying, qualifying, and progressing new opportunities within the welding market.
Own and grow a healthy sales pipeline together with local sales teams and channel partners.
Develop commercial account plans for strategic customers and support negotiations to successfully close software opportunities.
Identify upselling and cross-selling opportunities within existing customer accounts to maximize software adoption and recurring revenue.
Represent ABB Robotics at industry events, customer workshops, and trade shows to increase market awareness and generate leads.
Support go-to-market activities, including product launches, value proposition development, and sales enablement.

Requirements

What you’ll need

Bachelor’s degree in Engineering, or a related field.
5+ years of experience in software sales, technical sales, business development, sales engineering, or customer success within industrial automation, robotics, or manufacturing software.
Proven track record of influencing or closing complex B2B software sales.
Experience managing customer relationships throughout the entire sales cycle, from opportunity identification to post-sales expansion.
Strong commercial mindset with the ability to identify business opportunities and drive revenue growth.
Proven experience working in or supporting the welding, manufacturing, or industrial automation sectors.
Ability to articulate complex technical concepts in simple, customer-friendly language.
Excellent communication skills in English and strong ability to engage with diverse stakeholders.
Willingness to travel to customer sites for demonstrations and visits.
Nice to have: Experience with ABB Robotics’ software platforms (such as RobotStudio®), or other welding simulation tools.
Deep expertise and passion for welding processes, techniques, and industry best practices - you understand the welding market and its challenges.
Track record of successfully bringing technical solutions to market in industrial sectors.
Experience working with cross-functional teams in product development or go-to-market activities.

Benefits

Comp & perks

This role offers the unique opportunity to shape a growing market segment and make a direct impact on ABB's welding software strategy.
Drive business growth by combining software sales, customer success, and technical expertise.
Build long-term relationships with leading manufacturers and strategic partners.
Gain exposure to ABB's broader Software & Digital portfolio and global commercial organization.
Be part of the launch and growth of an exciting new software business with high visibility and international impact.