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ABB

Technical and Design Promotion Specialist

ABB

Technical Sales role at ABB promoting electrical products to build market demand and customer relationships. Responsible for implementing promotional activities and long-term sales strategies.

Posted 7/22/2026full-timeCape Town • 🇿🇦 South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in technical sales and business development within the commercial building and industry segments, with a strong focus on building long-term customer relationships and implementing effective marketing strategies.

Highest-signal resume keywords
Technical Sales ExperienceBusiness DevelopmentElectrical Product SpecificationBachelor’s Degree in Electrical EngineeringStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Technical SalesBusiness DevelopmentElectrical Product Specification
Soft Skills
Strong Communication Skills
Certifications & Qualifications
Current Valid Driver’s License
Industry Keywords
Promotional ActivitiesCustomer Relationship ManagementCommercial Building SegmentIndustry Segment

About the role

Key responsibilities & impact
  • Plan and implement promotional activities for target audiences
  • Identify and develop sales opportunities for ABB products and tools
  • Build long-term customer relationships
  • Conduct status reviews and analyze insights from customer visits
  • Ensure effective marketing activities with strong value propositions

Requirements

What you’ll need
  • 5 years of experience in technical sales
  • Bachelor’s Degree in Electrical Engineering or similar
  • Experience in business development within the commercial building and industry segments
  • Strong knowledge of specifying electrical products
  • Strong communication skills in English, Afrikaans is an advantage
  • Current valid driver’s license and own personal vehicle.

Benefits

Comp & perks
  • Tools and freedom to grow your skills
  • Safe and inclusive working environment