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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and strategic positioning, with a strong focus on developing value propositions and sales enablement materials. Proven ability to manage product launches and collaborate effectively across cross-functional teams in a technology-driven environment.
Highest-signal resume keywords
Product MarketingB2B MarketingProject ManagementValue Proposition DevelopmentFluency in English and German
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningSales Enablement MaterialsMarket AnalysisCampaign ManagementMessaging Development
Soft Skills
Clear CommunicationCollaborative MindsetAnalytical ThinkingStorytelling CapabilitiesInitiative
Industry Keywords
Technology-Driven EnvironmentProduct LifecycleGo-To-Market ActivitiesStakeholder AlignmentCustomer Value Propositions
About the role
Key responsibilities & impact- In this role, you will help shape the strategic positioning and launch of innovative products in close partnership with Product Management, Sales and Marketing teams across the organization.
- Manage and coordinate product launches and go-to-market activities throughout the full product lifecycle in close collaboration with Product Management, Sales and cross-functional stakeholders.
- Run ongoing product marketing initiatives, campaigns and messaging activities to ensure clear and compelling communication of customer value propositions.
- Develop launch plans, annual marketing calendars and prioritization strategies aligned with business goals and market opportunities.
- Act as a collaborative bridge between R&D, Sales and Marketing, ensuring transparent communication, stakeholder alignment and effective project execution.
Requirements
What you’ll need- 5+ years of experience in product marketing, B2B marketing or a related strategic marketing role within an industrial or technology-driven environment.
- Effective project management skills with the ability to coordinate multiple initiatives and priorities simultaneously.
- Clear communication and storytelling capabilities, including the ability to translate complex technical topics into customer-oriented messaging.
- Experience developing product positioning, value propositions and sales enablement materials such as presentations, brochures and launch assets.
- Collaborative mindset combined with confidence, initiative and the ability to question ideas constructively when needed.
- Effective analytical thinking and the ability to identify market needs, trends and strategic opportunities.
- Fluency in English and German is required.
Benefits
Comp & perks- Work-Life Balance – Flexible working models, including flextime and hybrid options, to support your personal and professional life.
- Health & Well-being – Access to various health measures, a Global Employee Assistance Program , and a gender-neutral parental leave policy .
- Financial Perks – Participation in the Global Employee Shareholder Acquisition Program (ESAP) and meal allowances.
- Career Growth – Extensive training opportunities and structured development programs to help you advance.
- Inclusive Culture – An international work environment that encourages collaboration and innovation.