Sales Engineer – Automation

ABB

Business Development Engineer driving new market penetration for B&R Industrial Automation in North America. Responsible for customer engagement, sales strategies, and technical presentations.

Posted 7/15/2026full-timeRemote • North Carolina, Pennsylvania, Wisconsin • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in technical sales and business development within the automation industry, with a strong ability to identify customer needs and deliver tailored solutions. Proficient in utilizing CRM systems for market intelligence and sales strategy execution.

Highest-signal resume keywords

Technical SalesBusiness DevelopmentLead GenerationMachine And Motion ControlCRM System Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical Solution DevelopmentSales Strategy ExecutionMarket IntelligenceCold-CallingCustomer Application Analysis

Soft Skills

Exceptional Sales SupportIn-Depth Technical PresentationCustomer Relationship Management

Tools & Technologies

CRM SystemSales Management Software

Certifications & Qualifications

Bachelor's Degree In Engineering

Industry Keywords

Automation IndustryMechatronicsMechanical EngineeringElectrical EngineeringTrade Show Representation

About the role

Key responsibilities & impact

Grow sales of B&R's complete product range in the territory by working on new and existing sales opportunities
Identify, define, and develop the best technical solution and strategy for customer applications
Hold in-depth technical presentations and discussions with the customers
Expand customer base through the development and execution of a Target Account Business Plan
Develop market intelligence and document this knowledge in B&R’s CRM system (Customer Relationship Management) system
Work with Marketing, Business Development, and other resources to promote sales efforts
Attend trade shows to seek out potential customers and to represent B&R at these shows; attend yearly sales meetings and workshops
Increase sales with existing customers through exceptional sales support as well as the introduction of new products and services
Additional duties as assigned

Requirements

What you’ll need

Bachelors degree in Engineering (Mechatronics, Mechanical, Electrical or similar) or equivalent work experience
3+ years’ relevant experience in cold-calling, technical sales, business development and lead generation; prior automation industry preferred
Experience with Machine and Motion Control desirable
Ability to understand and explain technical products and solutions helpful
Travel up to 50% - 75% within territory (mostly domestic with occasional international); applicants must possess a valid passport
Applicants should possess authorization that would allow them to work permanently in the United States without sponsorship.

Benefits

Comp & perks

Competitive, comprehensive, and crafted with you in mind.